October 9, 2014

Menswear is Conquering the Fashion Industry

In the past, menswear has been known for playing it safe in terms of fashion, keeping to the same basic trends as it has been showing for years and years. The best runway shows were saved for womenswear while menswear shows displayed little change from season to season – but this has all changed for the better, in our opinion. Here’s an update about what’s happening in the menswear market, and we love it!

Men’s clothing is now way more creative with more design. Nowadays, men are much more willing to experiment with fashion and try new things. Men love it, and it is reflecting in sales.  Total sales in menswear grew by 5% while womenswear only grew 4% this past year, according to NDP Group. Dolce and Gabanna, Jimmy Choo, and Holt Renfrew Co. Ltd. are just a few retailers taking notice of this trend by opening up spaces specifically designed for men only. Dolce & Gabanna recently opened its flagship Men’s boutique in London (seen below) with the presentation of its newest Men’s Tailoring Collection.

Dolce & Gabanna London Flagship store

Online fashion platforms are becoming huge for menswear as well. Fashion blogs used to be reserved for female fashionistas only, but this has changed. There are more and more blogs created by and dedicated to men that are not only featuring latest news on fashion, gadgets and lifestyle, but also offer a worthy style lecture.

Check out Michael Williams, who is one of the pioneers of menswear blogging. He started the blog A Continuous Lean in 2007 and quickly became an authority on brands representing American made quality and style. Williams has a very particular vintage signature and is not only the master mind behind the blog, but he also manages his PR firm Paul + Williams, which include clients like Club Monaco, Patagonia, and Levi’s Vintage Clothing among other popular brands.

Adam Gallagher of I Am Galla is one of NYC’s biggest menswear bloggers with just shy of 1,000,000 followers on Instagram alone! Prepare to be jealous of Mr. Gallagher´s style and unique travels presented in incredible destinations that will blow your mind. He is a trendy stylist and personal shopper with a perfectly trained eye to create the most amazing recompilation of editorial pictures not only about fashion, but also about travel and design. This 22-year old has a huge list of fans that keeps on growing.

Adam Gallagher of I Am Galla

Tim Melideo has taken #OOTD to another level. He and his wife are both professional photographers so, no wonder every single shot of his blog Stay Classic is perfectly taken. Influenced by the 50s and 60s, he is an expert on mixing patterns and textures to create inspirational looks based on a budget. What else can you ask for?

Tim Melideo of Stay Classic

We are also excited to announce our newest adventure, which surprise, is in menswear! Our Creative Director, Manuela Fassbender, will be launching a new menswear brand called TAHAANGA on November 6. The brand applies the latest technology on textiles in order to put together Style, Function and Design. The science applied to TAHAANGA’s shirts not only makes them sustainable, but also offers high performance properties every modern man needs, from the conference room to the bar without, literally, breaking a sweat!

Bike, Work, Celebrate. No Sweat!
Never Compromise

Be the first one to know about our Kickstarter campaign by following us on our social media!


  1. Great post,totally agree.
    Being a mature male and worked in textiles and fashion for many years I have found it difficult to find a combination of creative design, good quality fabrics and well made garments.
    However, over the past few years I have noticed this combination finding its way into some of the main high street mens fashion stores. I have been impressed by the likes of Ted Baker and their use of vivid and colourfull contrast fabrics in shirts and jackets.
    In contrast to this, when I have been cloths shopping with the wife I have noticed she has not been impressed with whats on offer.
    Maybe (no diss intended) she should have gone to Primark.

  2. It's about time the fashion industry took us men into consideration. I'll sure be looking out for TAHAANGA, can't wait for it!!! Congratulations!!!


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