December 18, 2014

MBF Interviews: The First Wearable Tech Brand

When Francesca Rosella and Ryan Genz got together, something amazing happened that had never before been seen in the fashion industry. The duo met in 2001 at a research institute and instantly clicked. They both shared a love for fashion, but wanted to think of it in a different way, something that was more exciting.  Not long after in 2004, they started CuteCircuit which became the first wearable tech brand.

We initially noticed CuteCircuit at Mercedes Benz Fashion Week, where their LED womenswear tuxedo was featured by Mercedes Benz.  When we found out that they would be speaking at Decoded Fashion’s New York Summit, of course we had to take the opportunity to get an interview.

Francesca Rosella and Ryan Genz of CuteCircuit, photo via mbf

December 11, 2014

Back to Basics

We are seeing an overall theme in current trends - going back to the basics. You’ve seen it, it’s not just and classic white ADIDAS sneakers and oversizes blazers, its the #NoMakeup, #IWokeUpLikeDis selfies all over Instagram  (which we all know that “no makeup” really means “just some makeup”, but that’s beside the point).

It's all about simplifying your wardrobe, and life overall.  In an age where everything is getting more complicated, going back to the basics seems refreshing. Wearing no makeup instead of the Kim K contour, Birkenstocks instead of sky-high heels, and joggers instead of binding skirts is what it's all about.

Photos via

December 9, 2014

Paul Drish Launches NEW Men's Footwear Line

Last Thursday, the MBF team attended the Paul Drish launch party at their new showroom located in Tribeca.  The venue offered the perfect setting to try on different Paul Drish styles, sip from the scotch bar, and even get an in-house shoeshine. The crowd included menswear bloggers Ian Michael Crumm and Jamal Jackson of Style SocietyGuy Blog along with other fashionable guests.

Photo by Shoot Me Peter

December 4, 2014

Women Taking Control: The Powerful Faces of the Industry Now

There’s no surprise that women have been at the forefront of the fashion industry for decades, but is there room for women to control the power in other industries? Our answer - a strong YES.  We are used to hearing about the Anna Wintours and Eva Chens (who we LOVE) but powerful women in fashion is obvious.  Women are breaking barriers and climbing the ladder in finance, marketing and other traditionally male driven fields. MBF found a group of 5 women doing amazing things in their professions. We have so much to say about these women in power that we had to write 2 blogs to fit them all in. Here’s part one...stay tuned for part 2!

Alex Ostrow, founder of WhyWhisper Collective is creating quite the buzz while working as a strategist and marketer for social impact and innovation. 

Photo via Alexandra Ostrow

November 25, 2014

DECODED Fashion: the infusion of technology with design

Once a month, MBF invites a guest blogger to TrendTalk, giving our readers a fresh new voice to hear. This month, our friend Natalie Kathleen, founder of Sienna Ray leather goods and Creative Director of Natalie Kathleen, attended Decoded Fashion's New York Summit to report on what she saw and heard...

Photo via Decoded Fashion

I prefer to proudly file my preference for dabbling across multiple business disciplines under maintaining balance rather than accepting a seat in the audience of jack of all trades and master of none. 

This perspective, however, just may have been disrupted. 

November 20, 2014

Rebecca Minkoff promises you the best shopping experience ever

When we think about going shopping, especially in NYC, we first get really excited to buy new things to put in my ever-growing closet. Then, reality hits and the thought of waiting in a huge line for a tiny fitting room with bad lighting to try on an outfit just to find out that it doesn’t even fit makes me want to crawl in bed and shop online. 

At Decoded Fashion’s New York Summit, we learned about how one company in particular is changing our love-hate relationship with fitting rooms into an interactive experience that will make us want to never leave the store. Rebecca Minkoff, the leading millennial lifestyle brand partnered with Ebay to bring New York City the most tech savvy fashion retail space we have every seen.  

Rebecca Minkoff with her interactive dressing room, Photo via Fast Company

November 13, 2014

Flowergraphy: When pictures and drawings get together to write a beautiful story

Two passionate friends who met on the internet see flowers, music, photography and drawings as perfect ingredients to create one of the most successful and inspiring projects we've seen lately on Instagram. In Aflorigrafia (TheFlowergraphy), photographs meet drawings in such a beautiful way that got us wondering when we will be able to buy framed prints of the pictures to decorate our offices, living rooms and bedrooms. In only two months of existence the page has already attracted almost 1,500 followers.

Picture via AFlorigrafia

November 6, 2014

TAHAANGA has launched on Kickstarter!

As avid trend followers, we are quick to catch on to the latest trends. Athletic wear is huge right now in womenswear, on and off the runway. Menswear seems to be slower to catch on but, TAHAANGA, a new menswear line is ahead of the curve on this trend and we want to tell you all about them!

October 30, 2014

A New Face of Convenience

The sharing economy seems to be a hot topic as of late especially with all the controversial buzz over companies like Uber and Airbnb. Right now, we are seeing a major cultural shift towards lending, borrowing, and working together within the community to tap into underused resources. New business models and entrepreneurial causes are working to change how we live, work, and play, by keeping things personalized, sustainable, transparent, and making the economy work in our favor.

video via Share Better

October 28, 2014

Fashion Interconnected - A Summit on Wearables & Retail Innovation

The best of fashion and tech are coming together for DecodedFashion’s upcoming Summit taking place in our very own NYC. As you know, MBF is a huge fan of anything that combines fashion and technology, so naturally we are really excited to blog about this upcoming event.

Photo via Decoded Fashion

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