May 22, 2008

Seoul: Where to shop

Han_Style (at left)has an international selection of avant-garde designer clothes from Sharon Wauchob and Hussein Chalayan, among others.
10 Corso Como, the Milan concept store, recently opened a Korean outpost.
Daily Projects (center) offers up younger designers such as Belgium's Stephan Schneider and Sweden's Ann Sofie Back, and has its own showroom of emerging Korean designers.
SYK Small Friends (right) is a Korean mens- and womenswear label whose loose-fitting designs experiment with construction, layering and volume.

Understar, so named because it is located under the vintage-chic Star Café, features current Korean styles at a reasonable price point, with a variety of soft jersey tanks, tees, and cardigans complemented by day and evening dresses, blazers, and bottoms.
Flow sells experimental streetwear from Italy's Marios, France's April 77, and more. 

Åland is a multi-level concept store that allots one floor each to cheap Korean fashions, international designer clothes, stationery and housewares, and a "flea market" on the top level. They currently have a recycling collaboration with various Korean designers, which includes bags, clothes, and accessories made from discarded goods.

center photo via daily projects

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