May 1, 2008

Monsoon Fairtrade (London)

British fast-fashion chain Monsoon was founded with an international vision by Peter Simon, a regular traveler to India who started out in 1973 selling ethnic handicrafts on Portobello Road.  Building on their main line of bohemian, ethnic-inspired dresses, boleros and beachwear, their new collaboration with the organization Fairtrade is a small line of Fairtrade-certified cotton tees and jeans in muted tropical tones. Monsoon also sponsors Estethica, a loose group of green suppliers, and through its Accessorize brand, is supporting a workshop for Afghan female embroiderers, bringing their traditional embroidery to the British high street.

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