May 28, 2008

Opening Ceremony (New York)

Having opened their Soho boutiqe with the concept of an ongoing competition between nations of designers, Opening Ceremony owners Humberto Leon and Carol Lim found themselves with a lack of basics to complement the edgy designer wares they sold. No problem there -- Leon, with a background in visual merchandising, began to design the shop's in-house line of colorblock hoodies and wide, cropped jackets himself. With its expansion into footwear and designer collaborations (Chloë Sevigny! Liberty vs. Nike!), the Opening Ceremony line has become a must-have brand of its own, and is now carried at Barneys New York, among other tastemaking shops.
photos via Oak

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