December 11, 2014

Back to Basics

We are seeing an overall theme in current trends - going back to the basics. You’ve seen it, it’s not just and classic white ADIDAS sneakers and oversizes blazers, its the #NoMakeup, #IWokeUpLikeDis selfies all over Instagram  (which we all know that “no makeup” really means “just some makeup”, but that’s beside the point).

It's all about simplifying your wardrobe, and life overall.  In an age where everything is getting more complicated, going back to the basics seems refreshing. Wearing no makeup instead of the Kim K contour, Birkenstocks instead of sky-high heels, and joggers instead of binding skirts is what it's all about.

Photos via

Another term for this trend is 'Normcore'. The New York Times describes it best as "a fashion movement, c. 2014, in which scruffy young urbanites swear off the tired-street style clichés of the last decade - skinny jeans, wallet chains, flannel shirts - in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom, Sneakers, white.)"

Except, we don't think it is bland at all. Its just simple, and sometimes simplicity is the best way to go.

You can see it everywhere from GAP's Dress Normal Campaign to the runways. Designers are showing how they can do this trend through basic silhouettes, lines, and basic colors mostly of nudes and grays. 

Prefall 2015 looks from TSE, Public School, and Norma Kama, via
Trademark, a modern American Sportswear company exemplifies this style. Trademark launched just in February and has the chicest store located in soho featuring oversizes sweaters and loose fitting pants, styled with minimal accessories.

Trademark Flagship Store, photo via Trademark
Celebs are all over this trend too. Beyonce’s latest video, 7/11, is the epitome of this style. From her “KALE” sweat-shirt, which completely sold out the next day, to her not even wearing pants in most scenes… and the whole video was shot with an iPhone in her hotel room. How cool is that?

The whole concept of Normcore, Basics, whatever you want to call it is to be comfortable and honest... and we can't hate that.

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