DECODED Fashion: the infusion of technology with design

Once a month, MBF invites a guest blogger to TrendTalk, giving our readers a fresh new voice to hear. This month, our friend Natalie Kathleen, founder of Sienna Ray leather goods and Creative Director of Natalie Kathleen, attended Decoded Fashion's New York Summit to report on what she saw and heard...

Photo via Decoded Fashion

I prefer to proudly file my preference for dabbling across multiple business disciplines under maintaining balance rather than accepting a seat in the audience of jack of all trades and master of none. 

This perspective, however, just may have been disrupted. 

Rebecca Minkoff promises you the best shopping experience ever

When we think about going shopping, especially in NYC, we first get really excited to buy new things to put in my ever-growing closet. Then, reality hits and the thought of waiting in a huge line for a tiny fitting room with bad lighting to try on an outfit just to find out that it doesn’t even fit makes me want to crawl in bed and shop online. 

At Decoded Fashion’s New York Summit, we learned about how one company in particular is changing our love-hate relationship with fitting rooms into an interactive experience that will make us want to never leave the store. Rebecca Minkoff, the leading millennial lifestyle brand partnered with Ebay to bring New York City the most tech savvy fashion retail space we have every seen.  

Rebecca Minkoff with her interactive dressing room, Photo via Fast Company

Flowergraphy: When pictures and drawings get together to write a beautiful story

Two passionate friends who met on the internet see flowers, music, photography and drawings as perfect ingredients to create one of the most successful and inspiring projects we've seen lately on Instagram. In Aflorigrafia (TheFlowergraphy), photographs meet drawings in such a beautiful way that got us wondering when we will be able to buy framed prints of the pictures to decorate our offices, living rooms and bedrooms. In only two months of existence the page has already attracted almost 1,500 followers.

Picture via AFlorigrafia

TAHAANGA has launched on Kickstarter!

As avid trend followers, we are quick to catch on to the latest trends. Athletic wear is huge right now in womenswear, on and off the runway. Menswear seems to be slower to catch on but, TAHAANGA, a new menswear line is ahead of the curve on this trend and we want to tell you all about them!