June 5, 2014

Brazil's Fashion Kickoff

With the FIFA World Cup set to kickoff one week from today, much like the rest of the world, the fashion industry's got Brazil on the brain. Everyone from Forever 21 to Valentino has released soccer themed limited edition products in light of one of the world's most anticipated sporting events of 2014. Amidst all the buzz, we'd like to highlight the coolest, most innovative fashion collaborations and events surrounding the diverse culture of soccer-crazed Brazil.

photo via Freshness

If anyone knows how to do sportswear with style, it's Adidas Originals. This time, collaborating with native Brazilian brand, Farm, the two have joined forces to pay tribute to this year's World Cup destination of choice by combining their signature traits. Adidas' trademark three-striped garments are complimented with the lively flora and fauna prints of Farm, to produce an energetic collection of tank tops, track suits, bags, and sneakers inspired by the local indigenious plant life of Brazil.

photo via Fashion One

Puma's got their eye on the ball as well with the launch of a sneaker collection with the creative direction of the lovely, Solange Knowles. The collaboration, "Girls of Blaze Disc Collection," includes four versions of Puma's Disc Blaze shoe, designed by up and coming designers and photographed and styled by Solange herself. The shoe line was released exclusively at Opening Ceremony and is now available at Rime, Revolve, American Rag, Fred Segal, and Nordstrom.

photo via Complex

To give the World Cup games a fashionable twist, Yoox.com has teamed up with Sepp magazine to create a range of neat sweaters supporting various international designers' home countries. The 10 piece collection, #YooxSoccerCouture is available now and has enlisted the likes of Duro Olowu of Nigeria for Africa, Damir Doma for Germany,  Ksubi for Australia, MSGM for Italy, Juun.J for Korea, Masha Ma for China, Agatha Ruiz de la Prada for Spain, Ami for France, Barbara Casasola for Brazil, and of course the beloved Opening Ceremony for the USA.

If you are in/or around the NYC area this July make sure to stop by Brasil Summerfest held at various locations around the city. The weeklong festival is the largest music and arts event outside of Brazil, focusing on the country's vibrant culture by showcasing traditional to contemporary styles of music, art, and film.

video via Shakira

So to get you in the spirit, today we'll leave you with this year's favored World Cup anthem by the Colombian pop artist, Shakira. Enjoy!

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