May 29, 2014

MBF Announcements

Recently our Creative Director, Manuela Fassbender was asked to guest write an article for on eco-fashion. She chose to focus on conscious consumerism by examining how our changing lifestyles and the growing demand for transparency and social responsibility coincide. To learn more about which companies are leading the sustainability movement and to read the full article, click here.

photo via Texworld

In other news, we are happy to officially announce that MBF will be hosting a panel discussion at the upcoming Texworld USA. Entitled The Future Is Now: New Games And New Rules, we will be evaluating how new drivers are impacting the fashion industry and gaining market share is more challenging than ever. Guest speakers include Maxine Bédat Co-founder of Zady, Liz Bacelar Founder CEO of Decoded Fashion, and Julia Straus VP, Partnerships and Business Development  at BaubleBar.

photo via

We first introduced you to Maxine when we interviewed her last December. However, her continued dedication and growing success makes her an excellent example of how one should approach sustainability. As the Co-Founder of, Maxine has set out to recreate the world of retail by connecting people, nourishing the demand for authenticity and sustainability, and bringing back the slow-fashion movement for coming generations. Not to mention, she's got a background in international law and advocacy which led her to work in Africa and consequently inspired the launch of The Bootstrap Project, a nonprofit organization devoted to helping artisans in the developing world.

photo via Julie Straus

If you haven't noticed, Baublebar is everywhere right now, and it's not just a by-product of their affordable statement jewelry. At the forefront of e-commerce brands who's strategy is to cut out the middleman, Baublebar has enrolled the help of Julie Straus to handle the company's global digital and offline partnerships. With previous experience leading PopSugar Media's direct e-commerce and an MBA from Harvard, Julie is equipped with the know-how for running both a brick and mortar business and a virtual one.

photo via Liz Bacelar

Decoded Fashion is a global event series that connects the top tech founders and decision-makers in the fields of fashion, beauty, and retail. As the Founder and CEO, Liz Bacelar has a well-rounded background in communications and as an Emmy-nominated network TV producer. Her familiarity with the fashion and technology worlds has led her to host a variety of events that reach over 7,000 executives, entrepreneurs, and investors in more than 12 countries via summits, expos, pitch competitions, hackathons, newsletters, mentorship sessions, and networking events.

These women are leaders in the fashion industry and with the help of their expertise, we will cover the topics of conscious consumerism, fashion and technology, and the evolution of Fortune 500 companies and start-ups. We invite you to join us on Thursday, July 24th at 12:30PM at Texworld USA. Be sure to check out the full seminar schedule and we look forward to seeing you there! 

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