December 20, 2012

Happy Holidays!

2012…WOW what a year!!!

As the year sped by, the overriding theme was CHANGE.

CHANGE came in all shapes and forms and the big drivers delivering this change were technology and unpredictability.

CHANGE meant both challenge and opportunities.

There was little to no time to step back, review, digest – the force of renewal could not be stopped.

CHANGE challenged us to continuously look forward – without looking back.

CHANGE was all about what’s next?! And we all wanted to know about the opportunities of moving forward with the new, the unknown. They knocked at everyone’s door.

The ever growing community both online and offline impacted us all.

Digital media continues to change our lifestyle – 24/7 became the new norm for shopping – when, how and where we want it – on demand.

The art of story telling was finessed further and stood out against a landscape of sameness.

The consumer is more knowledgeable than ever before and is capable of turning any industry upside down.

The power of data and the ability to analyse that data will tell us how we too can respond in a more effective, impactful and direct manner to what our consumer will want in 2013.

Sustainability will continue to be more and more integrated in our every day lives. The unpredictability of the impact we have on our environment makes it ever more important to all of us.

Local retains its importance – inviting us to be more conscientious about what, how and why we purchase. It beckons to us…to be more creative, to be idea generators, to think out of the box, to break the norm, to be different, small but unique.

Trust-based business models are here to stay and are the new tool for successful marketing strategies.

So…our motto for 2013 is…keep it simple, learn to let go, ride the wave, and most of all, enjoy it!!! Do what you love, be who you are, and approach life and your profession with unbridled passion. If you do, you will turn heads!!! And we will be your greatest fans! 

From all of us at MBF Trend Consulting, we wish you a wonderful holiday season surrounded by family and friends – and may 2013 be a year of amazing, head-turning passion and success!

1 comment:

  1. And a very merry Christmas to all of you at MBF, too!


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