February 15, 2012

From Catwalk to Laptop

With fashion week almost coming to an end  here in New York, not only are we reporting on all things style related but new runway concepts sweeping the catwalk this season. We had the opportunity to attend a few shows this past week so today we’d like to share with you our insight on how the traditional fashion show is adapting to modern technological advancements.

photo via wwd.com

We live in a digital age that demands minute by minute updates on the latest happenings from around the world. As the industry continues to move at record breaking speeds, convenience is key as our frantic lives leave minimal time to follow, let alone attend every show! To help cater to the busiest of the busy from buyers, editors, and bloggers to celebrities, and socialites, KCD, one of the largest PR/fashion production companies in the industry has finally tapped into the online world of runway shows. This season, designer Prabal Gurung was among the first to experiment with this new platform of digital fashion show presentations.

photo via fashionista.com

Another major innovation this season is the Made Fashion Week app that “syncs the runway looks in real time" as well as offers biographies, contact information, backstage access and the ability to save, Facebook or retweet looks. Not only will these conventional principles implement an easier way to follow the shows for both industry personnel as well as the general fashion frantic public, but minimize travel expenses.

photo via style.com

Not to mention, some shows are even shoppable straight off the runway! While Burberry was the first to venture into this new pre-order sales format last February, Marc Jacobs and Marc by Marc Jacobs are next in line to sell to you from the catwalk to your laptop. With this, all exclusivity flies out the window and maybe that’s a good thing. Simply put, this is another example of how we are headed towards a world that values collaboration, sharing resources and information, as well as effectively learning to balance reality and the digital interface simultaneously.

Here are a few street wear shots we managed to snap while out and about during Mercedes Benz Fashion Week. Our insider's eye loved to see pops of neon in everything from clothing to shoes to satchels and even phone cases! What trends are you seeing people wear?

We hope you are enjoying the fall/winter shows as much as us! Happy Fashion Week!

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