November 9, 2009

Something borrowed, something blue...

For your average fashion fan, without benefit of Anna Wintour's six-figure clothing allowance, the closest she'll come to owning a runway dress is buying a Forever 21 knockoff. Two recent MBAs in New York had another idea, though: why not rent designer dresses to women at a fraction of their retail price?

Their new online service, Rent the Runway, offers the chance to attend a party in high style for as little as $50 for 4 days, dry cleaning included; and as an online service, it's just as convenient for the birthday girl in Nebraska as it is for a debuting actress in New York. With all the complications of making sure a dress fits long-distance, it remains to be seen whether the business model can turn a profit, but interest is certainly running hot: A feature on the company has remained among the top 5 on the NY Times' most emailed list since it came out yesterday morning.

Photo via NY Times
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