For anyone imagining they'd rent a Narciso, Thakoon, or Alexander Wang for their night out in Boise, be prepared for disappointment: the site's sizes tend toward the small end, its tastes toward the mainstream and girly, and some items don't even ship outside of New York.
Still, all the hubbub around the launch shows there's a market for this service, if they can just iron out the kinks. Here's hoping they can get it right before their adoring public gives up the dream.
Dresses by, from left, Hervé Leger, Richard Chai, and Proenza Schouler. Photos via Rent the Runway.