June 4, 2009

News flash: The high/low trend reaches new heights, er, lows.

Okay, okay, we know there's a recession on and that everyone should be grateful for the jobs they have. But perhaps designer Max Azria is overdoing it a bit? On top of reviving the Hervé Leger line – and with it the slinky bandage dress trend – running his lovely eponymous line, and the throw-all-the-trends-at-the-wall-and-see-what-sticks BCBG line, he's announced a new collabo with… Miley Cyrus? Yes, that's right. And at Wal-mart, yet, taking the high-low collaboration to its lowest common denominator. According to WWD, BCBG Max Azria Group now has a whopping 22 brands in its portfolio, ranging from under $20 for the new Wal-mart line to $3000 for Hervé Leger dresses.

This means Azria has beaten out multi-taskers extraordinaire Marc Jacobs (Louis Vuitton, Marc Jacobs, Marc by Marc) and Karl Lagerfeld (Chanel, Fendi, K Karl Lagerfeld) for the title of Designer with the Most Lines. Meanwhile, it seems poor Olivier Theyskens is still looking for any job at all...

Miley Cyrus photo via WWD
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