June 16, 2009

Designers to Watch: Beth Ditto for Evans (London)

A proud size 28, singer Beth Ditto is an unlikely fashion icon -- but icon she is, having played Fendi's after-party in a custom-designed (by Karl himself!) costume, which she proceeded to strip off, and gracing the cover of Love magazine's first issue with her ample curves. As the frontwoman for Gossip, a West Coast punk band, she made a splash by talking openly about her weight and homosexuality, and has lately evolved into a pundit on fashion issues for "women of size." Most recently, the British plus-size chain Evans, not known for its fashion-forward wares, has hired her to create a capsule collection, which promises loud patterns, fitted jackets, jumpsuits, and other garments rarely seen on larger women. Stateside, the chain Torrid has been a huge hit in the malls with its sexier clothing for bigger girls; perhaps Evans can find similar success as Ditto follows in the footsteps of her new BFF Kate Moss.

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