January 16, 2014

Thinking Forward to S/S 2015

Spring/Summer 2015 represents the season of forward thinking. So progressive in fact that it has taken many of the tried and true trends from last Fall and reinterpreted them into a lighter, more minimal aesthetic. The industry is finally learning to evolve with the current pace of the world, from technology to globalization to consumer behavior. Now that we know what works, we can really focus on developing design and functionality to make what we wear the best it can be. This by no means suggests a stop to experimentation but instead we've become interested in advancing fabrication standards, fit customizations, and of course, the overall construction and appeal of what we are wearing.

Liquid fabrics, bare midriffs, tons of transparency, and a renewed 90's minimalism really set the ambience for the latest Fashion Week extravaganza. While florals and tribal references definitely ruled the runway, athletic influences are modernized by cool approach to layering and tennis inspired uniforms. Despite all the cropped tops, things remain modest with classic menswear tailoring in soft feminine fabrications. From an airy elegance to a strong desire for nonconformity, punk rock inspired glamour lives on in fluid fabrics and iridescent tones. grunge and punk continue as does the new age gypsy but both taking casual to eclectic. Pants are wider and looser with even culottes making a comeback. Abstract marble swirls, bold tropical florals, brand logos and sayings, and an artistic movement from the street to the gallery lead print directions. Details like sequins, fringe, feathers, and crystals revamp the ordinary.

If Orchid is the color of 2014, it is without a doubt that blue will reign next year as purples and greys get watery accents. From cobalts to mint, turquoise, navy, indigo, and sky blue, this the most predominant colour direction for the S/S 2015 season. Not to mention, reds get pinker, candy colours brighter, brights deepen, and pastels neutralize. White stands strong yet again as the prevailing palette cleanser and represents minimalism in its purest form.

So without further ado, here is our Spring/Summer 2015 teaser. For the full report, please email: contact@mbf-trend-consulting.com.

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