March 24, 2011

Redefining Modern Art

We've discussed on multiple occasions of the powerful and growing influence technology has on fashion. From virtual fitting rooms, live-streamed runways, to new digital marketing platforms, technology, alongside the Internet, continues to be today's strongest driving force in reshaping many of our biggest industries.

So it is no surprise then to find that the art world has also tapped into the limitless capabilities of technology. Today, we highlight a few innovations of what is the latest in the digital art scene.

photo via: CreativePro

1. Art in Technological Times, San Francisco's MOMA
San Francisco's MOMA acknowledged this drastic shift in the contemporary art world as technology is recognized as a large component of every day life. In the last decade, artists have adopted to new technologies to make their work more relevant and reflective of today's technology-saturated society. As many museums still struggle to meet the demands of today's audiences, SFMOMA and Intel Corporation present Art in Technological Times. The exhibition is presented both on the Internet and at the SFMOMA itself, making use of both virtual and concrete spaces. The Internet ingeniously functions both as a virtual space to present the work, as well as a platform for discussion. Surveying a range of video practices, sculpture, design projects, computer-driven installations, drawings and paintings, this is one of the first exhibitions that carefully looks at the latest in contemporary art today.

video via: YouTube

2. Kunstmatrix
With Kunstmatrix, you don't need to live in a major city to see the latest art shows. As nearly everything is moving online, you can now also take a virtual "walk" and view dozens of galleries all in the convenience of your own home.

Kunstmatrix birthed from two architecture students at the TU Berlin who both recognized the potential of "virtual architecture." While virtual architecture has been around for some time, it is mainly applied to military applications, university research, or video games.

We all know from our own experiences that viewing art online is entirely different, and incomparable, from viewing art in real life. Whether it's a painting or a sculpture, all online art is typically compressed into a flat 2-dimensional photo. And if one is viewing multiple artworks, one must click through a series of thumbnails to view each picture one at a time. There is no unique experience of viewing online art.

However, the designers behind Kunstmatrix recognized this issue and created a fresh, new way of looking at art through the concept of virtual architecture.

photo via: Kunstmatrix

In essence, Kunstmatrix is a site of virtual exhibition rooms. Whether it's paintings, photos, videos, sculptures, or installations, the site can display original artwork in a full-scale and intuitive environment. The work is displayed in gallery-like setting, allowing the visitor to "walk" through the rooms as if one is really inside a gallery.

This new platform offers an innovative way for artists, gallery owners, and collectors to come together to present and sell art. Because it is presented through the web, artists have a wider audience and greater amount of publicity in comparison to a traditional gallery setting. Click here to check out the latest exhibitions.
(source: Kunstmatrix)

3. Trust Art
Social platforms are now also being applied to the art world as Trust Art aims to commission 10 public works of art over the next year with the help of crowd-funding. The site includes descriptions of each project and it's total cost, including material costs, travel, and logistical expenses. Consumers are then invited to become shareholders in any project, giving them access to the artist and network of shareholders as well as special events.

photo via: Trust Art

You are given one share for every dollar you give to a project. Shares may be given away as a gift to a larger community. Every three years, an artwork from a completed project is auctioned and profits are shared between the artists and the shareholders. 

Through this site, people are encouraged to build communities that are united through art. Based on the principles of transparency, community, and collaboration, Trust Art is "a philanthropic initiative to create a self-sustaining community for the production of public art." The concept was originally presented at a TED conference last year. Click here to watch their presentation.
(source: Trust Art)

photo via: Guardian

4. Tristan Eaton's 3D Art Book
Art books today just aren't like how it used to be in the good old days. It's better! A new book compiled by designer Tristan Eaton features over 100 works by up-and-coming artists, all in a 3D effect. Each page requires you to wear lo-fi red and blue 3D specs to bring you a completely new way of viewing art.
(source: Guardian)

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