September 10, 2009

Saving energy through fashion in Bangladesh

Loose lips may sink ships, but loose ties just may help to keep Bangladesh's power system afloat. Amid recurring energy shortages, the nation's prime minister, Sheikh Hasina, has changed the dress code for government offices, aiming to reduce energy use by banning jackets and ties for men, including ministers, and allowing shirts to be worn untucked. Air conditioners, meanwhile must be set at 75ºF or above.

Extreme as this might seem in the American business world, it's perfectly in keeping with retailers' newfound emphasis on selling clothes in season: shorts in summer and heavy coats in winter, and not the other way around. If we can buy seasonal clothes, why can't we wear them, too?

Creative Commons License
MBF Trend Talk by MBF Trend Consulting is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at