August 3, 2009
For designers and retailers, the inherent problem with the do-it-yourself trend is, what do you sell? Well, Paris-based Wool and the Gang has come up with an ingenious solution: these ultramodern knit-it-yourself kits, which come with needles, instructions, and luscious Peruvian wool yarns to be made into scarves, hats, or legwarmers in the season's hottest colors: for this fall, that's gray, teal, and purple, if you were wondering. For summer, there are vests, tanks, and boho shoulder bags in Pima cotton. Each kit also comes with a pair of pun-tastic patches so customers can customize their hand-knit pieces — and advertise for Wool and the Gang, of course — in '80s high style.