July 7, 2009

News flash: What recession? SS10 fashion weeks defy expectations.

With all the design houses going out of business lately, one might have imagined September's upcoming fashion weeks would be tragically quiet, underattended affairs. One would, in that case, have been utterly mistaken: IMG is reporting that the number of designers wanting to show at New York Fashion Week is up this season, while the British Fashion Council is staging a concerted – and so far quite successful – effort to lure back local designers to London's much-ignored fashion week.

Prodigal sons and daughters returning to the British Isles for SS10 include Burberry, Matthew Williamson, Pringle, Jonathan Saunders, and Clements Ribiero. Next step: Bring back the editors. WWD barely even bothered to cover last season's shows; this time around, PR diva/reality star Kelly Cutrone has been charged with filling London's front rows with American buyers and media. Will it work? Let's hope so – London has always been a hotbed of fresh talent and wild prints, and it would be a shame to lose its quirky charms.
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