The Gentlemen's Club

Lately, everyone’s eye (and wallet) is on men's fashion. With an over-saturated women’s market and a new era of fashion forward men, the tables have finally turned. We’ve talked about the rise in popularity of the man bag as well as the menswear luxury boom on previous blogs, and today, we want to take it one step further by connecting all the dots.

photo via GQ

And the best place to start? Fashion Week! This season, despite competition from predominantly womenswear collections, menswear still managed to make major headlines with at least 40 designers showcasing men’s fashions at NYFW. Details magazine even debuted runway shows and presentations to promote the likes of John Bartlett, Gilded Age, Mark McNairy, Bespoken, and Marlon Gobel at the New York Public Library at Lincoln Center.

The distinction arises in the fact that men’s fashion is built around different ideals than women’s. Let’s face it men are just built differently and look to fabric, fit, and quality of construction whereas for women, there is more of a place for creativity and well, sex appeal. The men's fashion scene still has many barriers to break down, away from traditional suiting and casual wear as well as balancing the gap between mid-market retailers and smaller designers.

video via Nordstrom

From a retail perspective, the possibilities are endless. It seems everyone has moved into menswear. Earlier in the month during NYFW, the pop up shop entitled, GQ & Nordstrom Men's Shop opened its doors on the ground level of Treasure & Bond. The concept was developed as a supplement to the "GQ Selects," where each month GQ editors feature merchandise in the magazine that can be purchased directly from the Nordstrom e-commerce site. This strategy not only introduces an omni-channel retail format, but harmonizes both the strengths of print and digital media into one campaign. Additionally, all profits made from the pop-up will be donated to various NY charities, which nonetheless remains at ease with the Treasure & Bond philosophy.

photo via WWD

GQ is also teaming up with is Gap to launch limited edition men's capsule collections highlighting designers Todd Snyder, Mark McNairy, Ian Velardi, Ovadia & Sons, BLK DNM, and Saturdays NYC, which starts today both in stores and online. The collections will include everything from boxer briefs to outerwear with price points at $20-$348. According to the head of merchandising from Gap North America, Mark Breitbard, "Our men's business is very consistent but we think there's a lot more opportunity." He also explained how the designers remained true to their aesthetics while simultaneously incorporating elements of casual American sportswear.

photo via WWD

Other news includes Urban Outfitters introducing it's first menswear only e-catalog this fall featuring talented, stylish, and personable NYC male locals and Sears launching a new line, Outdoor Life, that specifically caters to the "outdoorsman." With this, Sears hopes to capture more cross-shoppers who initially buy hard goods and then move over to the apparel section of the store. Since the entire concept was inspired by the magazine that bears the same name, Outdoor Life, the collection is a mixture of casual sportswear, performance clothing, and hunting and fishing apparel priced from $20-$140. Not to mention, this is where the retailer will push advertising efforts. Again, the presence of print media integrated into retail formats is heavily a focus in the menswear mid-market arena to stimulates exclusivity and incorporate more traditional elements.

photo via The High Low

On the department store front, Bloomingdale's is debuting luxury shops like Gucci, Prada, and Louis Vuitton into its menswear accessory and dress furnishings departments at its flagship here in NY. According to Kevin Harter, vice president and men's fashion director this luxury "arcade" is similar to what the retailer did on its Lexington Ave side of the store in the women's department.

photo via Gentlemint

So what about men and social media? Well besides the everyday Facebook and Twitter of course, there is Gentlemint. Described as the "Pinterest for manly things," this social media platform is pretty much what you expect with a tiled layout and visually driven content. While the site is welcoming to women, the actual pictures posted say it all, with things like electronics, cars, jet skis, and beer. While the founders never had intentions for it to have a significant user base, they've had to moderate entry and place tens of thousands of people on waiting lists.

video via youtube

Despite, such a movement towards technology and the online world in the womenswear market, the menswear world seems to be taking a more traditional route. While there is a digital presence, print media, traditional advertising, and looking to more established brands seems to be more effective. However, as this fashion forward male consumer continues to get savvier and more interested in standing out, we will begin to see a rise in the popularity of more smaller menswear design houses as well as more innovative retail concepts like that of GQ & Nordstrom. Obviously there is major growth in menswear overall so things just have to evolve and we suspect, this market will pick up speed quickly. Lastly, we'd like to leave you with a fun little video from the founders of Cool Hunting as they offer menswear advice on how to pack using Tumi's menswear travel bag, the safari duffel. 

MBF Salon Goes to University!

As we are sure many of you remember, we first introduced the mbf Salon at the Kingpins Show this past July. Since then, we have taken our conversational platform to the road! Despite it being fashion week, we’ve been on the move…our first stop was Philadelphia University, followed by a visit at our offices from Cornell University!

We asked students from both universities to research what they think a trend and design consulting agency does as well as what they believe are the drivers in the apparel industry. For us, it was a great experience to hear the point of view of the students and learn how informed they are since they will one day be in charge. With this, we exchanged knowledge, got to hear what Gen Y really thinks, and discussed where the industry is headed.

photo via MBF Trend Consulting

It just so happens that the night before we arrived in Philadelphia was FNO 2012, so this sparked the initial direction of our conversations towards more trend-related topics that brought up very important points like how the industry has changed and updated itself to remain “new,” the mixture of both high and low fashion that consumers now enjoy, as well as the significance to feel like an individual whether it be on a personal level or a brand's value.

photo via MBF Trend Consulting

For the students at Philadelphia University specifically, we requested, depending on their major (which ranged from Undergraduates to Graduates in the areas of Textile Design, Fashion Design, and Fashion Industry Management), they look into the fall/winter “Renassiance” trend. While the dynamic here was a bit different, with twelve students pre-selected and an audience of about 80, the trend conversation could have went on endlessly – from the presence of studs on shoes, metallic threads in textiles, an upsurge in leather and velvet fabrications, and a re-emergence in Renaissance inspired wallpaper patterns, etc. Overall, we were blown away with the level of knowledge, the flow of information, and the general amount of pre-research the students actually did.

photo via MBF Trend Consulting

A week later, Cornell visited us and this time we tweaked the Salon by bringing in more sustainability elements like how are sustainability and technology impacting the industry and which fashion companies are integrating it in a successful and profitable way. Here, the ten attendees ranged from Sophomore to Graduate levels in Apparel Design and Apparel Management. The students were on a visit to New York City to potentially get an inside look into a few different types of companies from retail level to designers to well, us!

In our discussions, as we examined different companies' initiatives like Toms, H&M, Patagonia, and Eileen Fisher, we found we kept returning to the idea that no matter what, whether consumers are educated or not, it comes down to excellent design. We also chatted about the best way to successfully market sustainability – whether it is better to keep it separate or incorporate it into contemporary fashion lines. While the conversation also touched on other areas like co-sharing economies and gift societies, there was a definite hopeful aroma in the air. Things are changing, people are more educated, more demanding, and these people, hold the future to our world.

video via nextworldtv.com

With that said, we'd like to introduce a few shifts happening in the industry right now. A co-sharing economy is already here with sites like Air B&B and carpooling.com. The infamous Patagonia has registered itself as first Benefit Corporation in California. There are more sustainable brands, designers, collections now more than ever from long-time veterans like Sass Brown to newbie Katie Holmes' line Homes and Yang. What's next?

photo via fibre2fashion.com

Ok so we've all heard about the Sustainable Apparel Coalition and we know it's comprised of major companies like Gap Inc., Adidas, Nike Inc., Nordstrom Inc., Li & Fung, etc, but what are they actually doing? Well, we'd like to report to you today that they have unveiled the Higg Index, which is a three-part scoring system for both apparel and footwear companies to measure their eco-footprint and is based on both the Outdoor Industry Association's Eco Index and Nike's Material Assessment Tool. Not to mention, it's completely free, downloadable directly from apparelcoalition.com, and even offered in Mandarin!

video via Made Collection

A new flash-sale site called Made Collection recently launched that solely features goods made right here in America. This site, much like the format of Gilt and sells everything from jeans to guitar straps, is just another step towards preserving domestic jobs, boosting the economy, and supporting a "Made In The US" mentality. Another major point to note, with the Made Collection online store, locally made brands now have the opportunity to be available across the nation to a wide gap of consumers. How's that for spreading American pride?

photo via Before It's News

London Fashion Week may officially be over but did you know Estethica, founded by the British Fashion Council (BFC) has been promoting sustainable fashion at LFW for 13 consecutive seasons? This season, the exhibition features 15 designer's S/S13 collections that include apparel, lingerie, and accessory labels like Honest By, Chiarini, Joanna Cave, Carla Fernandez, etc. Estethica not only supports designers during fashion week but offers mentoring, marketing support, and an online arena through their e-boutique on yoox.com.

A shift is happening and fast! From universities around the country to upcoming international designers to huge corporations, and online websites, a more sustainable lifestyle is the future. It's no longer acceptable to just "say" what we are going to do, we have to actually make it happen because today everything moves even quicker than yesterday. As we continue to share, converse, exchange knowledge, and support one another cross-industry, we can gain the resources to really make significant changes and slow things down. 

Getting Personal with Allison Parris

Since New York Fashion Week ends today, we'd like to celebrate by featuring the face behind the eco-friendly and socially conscious, Allison Parris New York, Allison Parris herself. We were lucky enough to attend her Spring/Summer 2013 Fashion Event last Friday and not only did we have a blast, but the clothes looked fabulous – from sequin embellished racerbacks to fun, silk party dresses with cutouts!

photo via Allison Parris New York

MBF Trend Consulting: How did you get into fashion? And what is your background?

Allison Parris: I grew up in a creative household, my mother is an interior designer and my father is a photographer and public relations consultant, so artistic development was highly encouraged! I started training in pattern making and sewing while still a teenager, and I was designing gowns for clients in the Detroit area. I then moved to New York and graduated from the Fashion Design Program at FIT with a specialization in special occasion. I’ve then worked with Catherine Malandrino and Cynthia Rowley for a couple of years before starting my collection.

MBF: How would you describe your personal style?

AP: Haha, well on a daily basis – jeans/t shirt/ no makeup…not very glam…but when going out, it’s always the highest heels possible, tutus and beaded party dresses! I love dressing up!

video via Allison Parris New York

MBF: What is the story behind your collection for Spring 2013?

AP: The designs of SS13 have been influenced by a handful of women I know who are confident, successful, ambitious and kind. They all have an enviable distinct personal style and a dedication to what they do, which is something I always find inspiring.

MBF: We know that you utilize the factories here in New York’s garment district and we have read that you support “Made In The USA” on your blog, what inspired you to do this? And how else do you incorporate sustainability into your line?

AP: I use sustainable and organic fabrics such as raw organic silk, recycled PET satin and netting. We use recycled PET for all of our linings, as well as for many of our softer nettings and one taffeta.

photo via Allison Parris New York

MBF: How would you describe your customer?

AP: We have many different types of customers, but overall, our girls are not slaves to the fad of the week. Despite the occasional loud color, sequin, whatever – we tend to stick more to a classic style and our customers do too – at any age.

MBF: We’ve heard a couple of celebrities have been spotted wearing some of your pieces in the past. If you could dress anyone, who is someone you would want to design for?

AP: I already do dress the women I design for :) But there are always different people who I would be happy to see in my dresses for different reasons…I love both of the Deschanel sisters, Isla Fisher, any of those “cute/quirky girls.”

photo via Allison Parris New York

MBF: What are some key pieces every girl should own?

AP: Every girl should own a mini tutu and one of our new sequin dresses like the Greta or the Arden! :)

MBF: Do you have any advice for aspiring designers or people looking to break into the industry?

AP: Persistence and common sense are the two most important qualities I look for when hiring someone – it sounds ridiculous I know, but those are two qualities of paramount importance to success in the industry which can't be taught to you when you’re on the job, you have to work on it on your own. Also, read everything you can get your hands on – WWD, Vogue, blogs, etc. (industry focused, not celeb focused).

photo via Allison Parris New York

MBF: We loved your concept for Bishops & Barrons where you designed the uniforms. We thought it was very innovative! What’s next for Allison Parris?

AP: Thanks :) Still sorting out the next big partnership, so who knows! Just playing it by ear right now!

Fresh Out of the Editing Room...

So we're thrilled to say "here for your viewing entertainment" is our video of the launch of the mbf SALON at Kingpins NY.

video via MBF Trend Consulting

As some of you know since Kingpins we have taken the Salon on-the-road with a first stop at Philadelphia University.

We'll keep you up-to-date on our next stops and hope to share some of the great take-aways from those Salons with all of you.

If you're interested in learning more about our Salons feel free to reach out to us directly at contact@mbf-trend-consulting.com.

Let's keep the conversation going!

One more thought. A special thanks to Kristin McDonald [Creative Concepts] who translated our concept into a brand / logo. And did it with a smile. 

MBF September Picks

Everyone wants to understand how to predict the future. With businesses changing so quickly and new innovations hitting the marketplace everyday (or less), the retail industry is more unpredictable than ever. However, looking directly at what is happening today, there are a few trends that may hold the key to the future direction of retail.

Look at how much New York City has evolved over the past few years. The infamous 5th Ave used to solely be lined with luxury shops like Prada, Gucci, Chanel, and Bergdorf Goodman. Now, the major shopping destination is graced with everything from Abercrombie & Fitch to Zara. Many contemporary shops have infiltrated Madison Ave as well, like Proenza Schouler and Rag & Bone, who are just a few among nearly 50 stores who have opened in the last year and a half. This explains the unfolding of a new customer who wants to fill his or her closet with a mix of high and low fashion.

video via Clean Technica

Last week, we spoke about how many retailers are downsizing to fit into smaller spaces. However, this shift in updating store designs goes even further with Puma's sustainable store in India and Restoration Hardware positioning itself as a showroom. Is this shift towards eco-friendly elements like solar power, rooftop gardens, and recycled wood just the beginning? Will retail shops cease stocking merchandise and producing actual sales in store, to eventually become mere "touch and feel" establishments? If this happens, brick and mortar retailers will be able to compete with online merchants by shipping products directly to customers at cost. Not to mention, more easily re-merchandise the entire store and lessen the need to have warehouses nearby to replenish stock.

video via YOOX.com

While traditional brick and mortar operations are evolving to try and keep up, online retailers are still one step ahead. YOOX.com just relaunched their website, modernizing to a super stylish new layout that features model Xiao Wen Ju wearing a digital dress on the homepage. But wait, it gets even better! The e-commerce retailer is also initiating Speak & Shop voice recognition software that allows customers to shop online by simply talking to the computer. Not only does this technology simplify browsing, but acknowledges up to eight different languages.

photo via ecouterre

Speaking of digital technology, after spending time at tradeshows in both the U.S. and Europe this past July, we can affirm it's all about digital printing. And with Constrvct, a new online tool, anyone can create a made-to-order t-shirt or dress with any image they want. It's even predicted that one day, people will have affordable at home 3D printers to produce their own clothing, towels, and utensils.

photo via NY Times

As technology continues to change the face of retail, across the city many bookstores are becoming more like galleries than actual shops, recognizing the beauty and sacredness that books offer as an art form. With irregular hours, rare finds, and sometimes in hidden locations, these stores like Karma, 6 Decades, Specific Object, and Printed Matter, appeal to everyone from the average reader to collectors and fanatics alike. These book galleries serve as a permanent think tank and not only display contemporary book art, but offer publishing services as well. It's establishments like this, that are  dedicated to the promotion and preservation of the future of their industry, that will endure as they further look to redefine the business.

photo via WWD

Overall, the entire industry is over-saturated with sameness, which challenges retailers to incorporate cutting-edge concepts, innovative marketing strategies, and unique merchandise into their approaches. Retailer Nine West is rolling out new store concepts over the next few weeks catering to themes like "The World According to 9" at its 555 Madison Ave store, which features walls filled with merchandise according to trend and a "Vintage America Collection" in SoHo that will sell exclusive products from such collaborations with Kate Ciepluch, former Shopbop Director and Monica Botkier, among many others. This is an excellent example of how companies are learning to to balance an international presence while still recognizing American pride.

photo via Media Post

Still, some are taking their strategies straight to the internet. For instance, Clavin Klein will launch its new Push Positive bra line via a black and white video featuring model Lara Stone this month on YouTube. In addition to this, there will be an interactive Facebook App, Twitter hashtag sweepstakes, and sales associates in store will be given iPads to help with fittings.

photo via Departures

For the booming menswear luxury market, it's all about the details, with a rise in made-to-order, made-to-measure and bespoke clothing. From building a full suit at Brioni, Ascot Chang's custom shirtings to Giorgio Armani's made-to-measure tuxedos or Louis Vuitton's custom Taiga briefcase, men can now customize everything from head to toe. According to the CEO of Brioni North America, Todd Barrato, "Men like to be involved in the process." In today's world, consumers in general continue to look to buy more meaningful pieces. For many shoppers, money is tight and if they are going to splurge on something, it is going to be of excellent quality, a superb fit, and tell some type of story which leads us into our next point...

photo via Sterlingwear of Boston

We've discussed "Made In America" before, both on our blog, Made For Us, and at our MBF Salon, Transitioning from the Recent Past to Generation Y: Concepts. Well it's making the news again and why wouldn't it be? There is a continued growing interest in the domestic manufacturing of apparel and textiles as more companies look to build relationships with vendors and factories right here in the U.S. For businesses, the advantages are plenty, like quick replenishments, more flexible timelines, and quality products. "There is a certain amount of apparel we can and should be making in this country because we can make it in a matter of days, giving us quick response and test-marketing abilities," explained Gail Strickler, the assistant U.S. trade representative for textiles and apparel. While many believe this shift towards a "Made in America" mentality is the future, questions still remain like "is it sustainable?" and "how will it evolve?"

photo via WWD

You've heard of the black market, but what about gray markets? According to WWD, "Gray markets refer to the trading of goods through legal but unofficial paths, ones that original manufacturers may not have intended." Here, originates Graymarket, a boutique in Williamsburg, that through a network of friends who collect, buy, sell, and trade clothing birthed the shop that now sells a plethora of archival men's and women's clothing and accessories. The shop, full of clothing from designers' past collections, is all unworn with tags and features a mixture of designers like Givenchy, Undercover, Gareth Pugh, Maison Martin Margiela, and Carol Christian Poell. Each of these pieces is described as "significant" and "iconic" to a particular season or designer. And just as the name states, merchandise comes from all over the place, even people's personal collections.

photo via USA Today

So what are the key themes that will lead us into the future? Despite trends of customization, sustainability, digital printing, voice recognition, and a shift towards showroom type retail establishments, there seems to be a back and forth swing between the new way of doing things via the latest technology, and still preserving the humble past of domestic sourcing and support for traditional industries. In addition, the rise in smartphone and iPad technology is slowly challenging the use of tangible cash via such innovations as Google Wallet and Square. The balance between old and new is super important as we move forward into the unknown because the best way to progress, is to learn and evolve from the past. 

Just Declutter!

Here in the office at MBF, we feel the overwhelming amount of clutter just as much as you – from the amount of emails that come in everyday to smartphone notifications to balancing work and play. With the rise of technology and the digital age, things are supposed to be easier, right? Unfortunately, it isn't that simple. We live in times of fast change, demands for ultimate convenience, and an increasing overload of information. How do you balance it all? And when is enough, enough?

photo via NY Times

You never would think so but it seems major, suburban retailers like Wal-Mart, Office Depot, and Target are actually downsizing their stores as they begin to open smaller-scale brick and mortar operations in urban populated communities. Due to space issues as well as zoning regulations, high rents, and saturated markets, it is generally much more difficult to open up shop in a city versus suburbia. Naturally, both city and suburban settings vary, so many of these typically massive-sized retailers need to accommodate to on-the-go city dwellers with smaller, lighter packaging, clear and concise signage, speedy checkout systems, and appropriate product assortments.

photo via NY Times

For many smaller boutiques around the country like Totokaelo in Seattle or Penelope's in Chicago, the majority of their sales are being driven by their widespread online presence. While large retailers can offer free shipping, smaller ones can provide specially wrapped packaging and personalized cards during the holidays. As major competition ensues from both larger retailers on and offline, from Barney's to Net-A-Porter to Shopbop, Zappos, etc, can they really compare to the authenticity, devotion, and intimate relationship with their customers that these more humble boutiques offer? The more competitive the retail arena gets, the more companies are driven to re-define what makes them special. One thing is for sure, you won't be receiving a handwritten thank you note from anyone at Amazon anytime soon!

photo via Got What It Cakes

From baby products to cakes, even the face of E-commerce business is changing as some start-ups have shifted their storefronts and typical websites to Facebook or as it's called F-commerce. Using Payvment, a social commerce platform, businesses can set up shopping transactions, promotions, discounts, and coupons through Facebook. It's easy, cost-effective, and creates a large international customer base for smaller companies, who nonetheless would not have access to this. However, there are major downsides to F-commerce as Facebook owns these businesses' pages and some customers do not feel comfortable purchasing through the site. While both large and small businesses are still trying to understand how to earn a profit from social media platforms, according to Sucharita Mulpuru, a retail analyst at Forrester, "small businesses seem to be having more success on Facebook than larger companies." In the last year, larger companies like Gap, Nordstrom, J.C. Penney, and Gamestop have all shut down Facebook stores.

photo via NY Times

So what does this mean for consumers? As a shopper, there are more considerations to take into account now than ever. With access to this online world of social media, promotions, giveaways, product reviews, varying designs, endless assortments, and a plethora of brands, how are we supposed to make a decision on what to buy? Even if you have a specific item in mind – meaning brand, quality, size, color, and/or model – there is still the issue of where to buy from. With this, leads to other concerns of trusting particular websites and doing price comparisons between companies for the best deal. The amount of research we have access to and the amount that we feel we need to do before committing to purchasing is overwhelming in itself. Sure, now we can test products out in stores and throughly compare different products to find the best price and best fit for our lifestyles, but is it worth all the energy, time, research, and stress it involves, for what a couple of bucks? Not to mention, with everything happening so quickly, things move from hot to not before we barely get our hands on them.

photo via The Simply Luxurious Life

Everything has become so much more of a process. Because so much is out there, our ability to make smarter, well-informed choices has definitely improved. However, with all these options, come major complexities. Are these variable actually helping us make better decisions or simply creating more indecisiveness? Will we ever find simplicity again?

photo via NY Times

Luckily, there does seem to be a shift to at least add the term "simple" to advertising promotions as buzzwords like "easy," "honest" and "clear" dominate the airwaves to counteract our forever busy lifestyles. McDonald's "simple joy of a wholesome breakfast," Whirlpool's "To simplify life, we design it," and Coca-Cola's "Simply Orange," are just a few of the companies strategically incorporating the word "simple" into their product marketing campaigns. Even the Got Milk? campaign has brought the word into its tagline, "Real. Simple. Got Milk?" In addition to this, we have started to see design simplifying as well as the amount of products on store shelves shrinking, which we discussed on our past blog, "Simple Minds." According to the managing editor at Real Simple, "Simplicity is the new luxury." We couldn't agree more!

photo via Snob.

As the last official holiday weekend of the summer is upon us, check out this weekend, enjoy the company of family and friends, and simply live!

The Modern Silk Road

We talked about Chinese e-commerce back in May, on our blog “The Lure of the East,” and how we will be watching to see what happens next. Since then, it’s just gotten more and more predominant as the potential of this fast growing market and the consumers it encompasses continues to rapidly evolve. In general, global online retail has not reached it's full potential and by 2015, the majority of online sales are expected to primarily come from China, the U.S., India, Japan, and Brazil.

As of December, there were around 500 million Chinese "netizens" and with this growth also comes the need for awareness of internet scams in the form of counterfeit goods, fraud, and spam. For some consumers, it can be extremely difficult to differentiate real websites from fake ones and unfortunately there is still a major lack of online regulations. Even Taobao, the largest consumer to consumer marketplace in China (similar to that of eBay and Amazon), has received more than 8.7 million complaints. Despite, China's e-commerce continues to remain a major interest for western companies.

photo via WWD

From Groupon’s discount deals to major department stores like Macy’s, retailers are aggressively trying to tap into China’s online shopping boom. Just last year, Macys.com in collaboration with the e-commerce company, FiftyOne, began selling to more than 100 countries worldwide, including China. However, today, as Macy's continues to further push their international presence in Asia, the department chain has invested $15 million in the Chinese based e-commerce firm, VIPStore Co. Ltd., to begin selling their private label, INC via the website omei.com. For these western companies, it’s not only about expanding their market opportunity, but learning more about who this unfamiliar customer base is through trial and error.

photo via Macaron Magazine

J.Crew in general is skipping straight over Europe and setting up shops right in Hong Kong and Beijing this autumn. While the company does ship internationally via their website, the mid-market retailer solely has a brick and mortar presence in the U.S. and Canada. Through an upcoming partnership with the Asian department chain, Lane Crawford, J.Crew will now face a new route of expansion to introduce their trendy styles, Italian fabrics, and mid-level prices to the Chinese contemporary market.

photo via e-architect

Not everyone is enthused by China's fast growing economy and it just so happens architect, Wang Shu, the recent Pritzker Prize winner is one of them. Wang, who has been trying to preserve Chinese culture for the past 10 years, feels the changing economy is ruining its traditional roots. He continues to wear traditional Chinese clothes and avoid any commercial developments in relation to his work. This rapid surge in the e-commerce market challenges these ideals and maybe as a counter reaction, a shift towards Chinese heritage will arise to balance this online expansion.

photo via Xander Zhou

On the other hand, a new globalized generation is emerging which includes menswear designer Xander Zhou. From his point of view, he doesn't want "the burden to glorify my Chineseness" and his aesthetic   lacks any resemblance to his traditional heritage with edgy silhouettes and experimental materials. For this generation, there is a major importance to stand out for what they are good at and distinguish themselves from solely being recognized by representing their culture.

photo via WWD

Either way, one contemporary market in demand without a doubt is trendy, brand name looking denim, to the point that some Chinese consumers don't even care whether it is authentic or not. For instance, just outside Shanghai at a small shop called 2046 Boy, young men's denim labels like Levi's, Tommy Hilfiger, Dsquared2, Ralph Lauren, and others are sold at super low price points. Whether this shop's product consists of knockoffs or extra stock from factories is unknown and the university students, migrant workers, and blue collar professionals that shop there don't question it. Overall, Chinese consumers are hesitant to spend the cash on foreign designer jeans and prefer style over brand value.

While the Chinese economy remains on the rise and is expected to be the largest online retail market by 2013, there are plenty of challenges facing western companies looking to move into Asia. With price being one of the most important factors when shopping online, Chinese sites have already begun e-commerce wars that compete against quality, retail prices, and express deliveries. Not to mention counterfeit merchandise, internet barriers, and simply learning to understand the more conservative and self-controlled mindsets of Chinese consumers are major obstacles, despite online platforms offering the best approach for western retailers to access Asia. However, looking at the vast market potential, we suspect these obstacles won't be stopping anyone. 

A Rock 'n' Roll State Of Mind

So what’s happened to rock 'n' roll? As record sales decline and the controversy of illegal downloading becomes more of a problem than ever, what does the future of the music industry look like?

photo via LA Times

One counter reaction to this growing issue is the rise in music festivals making noise across the country, with more than 20 new major concerts this year alone. It’s not only about the music but the entire experience. One of the largest music franchises on the west coast, Coachella, is making some waves and setting sail on the Atlantic Ocean at the end of this year. The first S.S. Coachella voyages will depart in December from Fort Lauderdale, Florida to two separate destinations, one to The Bahamas and the second to Jamaica. These music excursions will host about 20 bands and by incorporating travel and music together, create an intimate community experience between musicians and their fan bases.

photo via Firefly Music Festival

Firefly Music Festival, which debuted last month, had a jam packed itinerary of live music, hot air balloon rides, an arcade, brewery, wine bar, shopping, and food venues. Not to mention, the festival even launched it’s own app that featured the complete lineup, a map, a camera with Firefly themed filters, a customizable schedule, and access to notifications and updates. Just like other over saturated industries, it’s about standing out among fans as they actively have to make decisions about where to dedicate their time and money. Today, it's more than just a compilation of talented musicians but a way to appeal to the changing demands of Generation Y by incorporating technology to enhance the entire performance.

photo via Rolling Stone

Speaking of technology, look at what social media platforms have done to the industry as a whole. Anyone can be a rockstar. Idealized fame is disappearing as the amount of independent artists out on the scene is greater than ever. Not to mention, the way artists introduce and market themselves has completely evolved, whether they are up and coming or completely mainstream. For example, Lady Gaga who recently launched her own invite only social network, Little Monsters has just gone public. The site brings together Gaga fanatics to chat, share, purchase tickets, and share photos with one another. The chat rooms are even equipped with instant translations for multi-lingual conversations among users.

photo via The Ragged Priest

With that said, we've talked about how technology is affecting the industry but what about how the evolution of music is changing fashion? Looking back at history, music has always influenced how we dress from the performers to the fans and lately, there has been a bit of a re-emergence of spunky rock 'n' roll inspired clothing. Observing the streets to the runways, everything from studs, spikes, tie dye, leather, skulls, and grunge are making a comeback.

photo via WWD

The upsurge in festival culture alone has sparked major fashion trends among the different music driven events. For instance, according to WWD, at Lollapalooza in Chicago, there was a huge presence of hipster inspired clothing like neon colors, boho dresses, denim cutoffs, and Converse's infamous Chuck Taylors. Looking to the west coast at Coachella, it was all about flat and low heeled boots in cowboy or motorcycle designs. With music culture making such an impact on what we wear, each festival, with its unique location, lineup, and exclusive amenities is creating its own specific following.

From the streets of New York to Berlin here are some of our favorite looks that we've captured showcasing some rock 'n' roll flair!

photo via MBF Trend Consulting

photo via MBF Trend Consulting

photo via MBF Trend Consulting

photo via MBF Trend Consulting

photo via MBF Trend Consulting

photo via MBF Trend Consulting

photo via MBF Trend Consulting

The music industry will live on and just as it has, will continue to adapt to the changing market and fresh demands of fans across the world. However, as for fashion, keep a look out for emerging trends inspired by this rock 'n' roll state of mind!

Back To School Madness

It’s that time of the year again, when stores are stocked full of multi-colored backpacks and print frenzy notebooks. However, going back to school isn’t what it used to be. According to the National Retail Federation, next to Christmas and Black Friday, back-to-school (BTS) is the next largest spending event of the year and it doesn't just end with school supplies and fall clothes anymore! From flower delivery to skateboards, tanning, cars, and speakers, a multitude of industries are cashing in on the back to school cash flow.

Not to mention, retailers are moving up the back to school madness earlier and earlier every summer. According to a survey by PriceGrabber, about 20% of shoppers said they started buying BTS as early as June, with school barely out! For most consumers, this strategy is the best way to spread out purchases, budget their spending, and anticipate heavier discounts. Despite countless promotions, deals, giveaways, and free shipping the National Retail Federation projects that consumers with children aged kindergarten through 12th grade will spend on average about $688 on BTS merchandise this season.

photo via Teen Vogue

Teen Vogue has even declared this Saturday, August 11th as “Back to School Saturday” (BTSS) to promote consumers to get out and shop for back to school fashion and beauty goodies! On Saturday, students across the country can score discounts and free stuff from participating stores like Aeropostale, American Apparel, Gap, H&M, True Religion (and that’s just the gist of it) as well as a full list of beauty brands like Clean & Clear, Clinique, and Neutrogena via The Teen Vogue Insider App for the iPhone. With this app, shoppers not only earn points toward exclusive prizes by checking in, but can map out local participating retailers in their area.

photo via Sears

Sears is jumping on the BTSS bandwagon with their Team Up To Stop Bullying initiative in collaboration with the Boys & Girls Clubs of America. On August 11th, via a 15% off savings pass, up to $70,000 worth of purchases on apparel, accessories, intimates, footwear, fine jewelry, and watches will be donated to charities affiliated with the project.

photo via Staples

Overall, retailers like Staples, Office Depot, and Best Buy are introducing new strategies to gear up for back-to-school shopping. From heavily discounted laptops and printers to fun campaigns featuring celebrities to supporting various charitable initiatives, these companies are pushing their promotional strengths to the max. At the head of the pack is Staples who's Back to School Savings Pass will return which costs $10 and offers shoppers 15% off merchandise until September. Not to mention, in a recent weekly flyer, some of their savings included glue for a penny and copy paper for a quarter!

video via youtube

Recent surveys show consumers are expected to shop more at both department and specialty stores this year compared to 2011. In response, Macy's, who continues to target Millenials, will shift their marketing efforts towards microsites and text-to-enter sweepstakes. And what about J.C. Penney you ask? With major changes happening at the department chain that includes slashed prices, boutique-like mini-shops, and ipad checkout systems on the sales floor, there is major pressure for the retailer to boost sales this month. J.C. Penney has initiated free haircuts for children in kindergarten to sixth grade. In addition, the department chain is also offering free shipping promotions which has become a must-have incentive for parents this season when it comes to shopping online.

photo via eBay

With online shopping at a record high since 2007, consumers will make use of m-commerce more than ever to compare prices, search for coupons, and respond to price matching and in-store promotions. Companies like eBay, are preparing for the BTS season by stepping up their social media efforts via Pinterest contests which include a $5,000 eBay dorm room makeover as well a $100 eBay gift card by creating pin boards of dorm room essentials and backpacks via eBay's back to school pinboards. eBay is also hosting a Facebook backpack drive where it will donate up to 5,000 backpacks full of school supplies to students.

photo via Mr.Youth

In general, social media has revolutionized the entire back-to-school process, specifically for college bound students. From discussing acceptances to room assignments, class schedules, student life, and general Q&A to making friends, research shows that this group is creating online communities via social networking sites starting in March all the way through October. Instead of meeting fellow peers at orientation, today's college bound Freshman can connect the moment their acceptance letters arrive in the mail. With 40% of students logging on to Facebook more than 10 times per day and 58% stating they use Twitter all the time, brands and retailers are going to have to successfully and innovatively utilize this new outlet in order to reach out to these students during their transition into college.

Whatever the strategy is, back to school fever is here! It seems most retailers are not only slashing prices, upping discounts, and experimenting with innovative marketing approaches, but bringing a philanthropic spirit to the season as well! Let the BTS madness take way and enjoy the rest of the summer!