The Intimate Connection Between Fashion and Technology

On Thursday, February 12, MBF stopped by NYFW at the BF+DA for the Closing Reception and Panel Discussion entitled, “Intimacy and Technology. ” The Closing Reception was located at the old Pfizer building that now is home to BF+DA, the Brooklyn Fashion and Design Accelerator, which provides the space and resources emerging designers need to start an ethically run business.  Some of these up-and-coming ethical designers were exhibited along side more known brands such as Wearable Experiments and Forster Rohner.

Photo via bkaccelerator.com

MBF Interviews: The First Wearable Tech Brand

When Francesca Rosella and Ryan Genz got together, something amazing happened that had never before been seen in the fashion industry. The duo met in 2001 at a research institute and instantly clicked. They both shared a love for fashion, but wanted to think of it in a different way, something that was more exciting.  Not long after in 2004, they started CuteCircuit which became the first wearable tech brand.

We initially noticed CuteCircuit at Mercedes Benz Fashion Week, where their LED womenswear tuxedo was featured by Mercedes Benz.  When we found out that they would be speaking at Decoded Fashion’s New York Summit, of course we had to take the opportunity to get an interview.

Francesca Rosella and Ryan Genz of CuteCircuit, photo via mbf

TAHAANGA has launched on Kickstarter!

As avid trend followers, we are quick to catch on to the latest trends. Athletic wear is huge right now in womenswear, on and off the runway. Menswear seems to be slower to catch on but, TAHAANGA, a new menswear line is ahead of the curve on this trend and we want to tell you all about them!

CAT Pop-Up shop

Last week, the MBF team had the opportunity to visit CAT footwear’s first ever pop up shop in the US.  CAT, a Timberland meets Doc Martens footwear company based out of Illinois, has come a long way from their original business plan of making earthmoving equipment, machinery and engines.

Their latest SS15 collection shown on the corner of Lexington and 47^th displayed durable but stylish footwear that seems to be in key with trends seen all over the runways. CAT’s combat boots, sneakers and work boots for both men and women hit the androgynous trend perfectly.

Photo via MBF Trend Consulting

In the shop one could see the full-blown Fall/Winter14 collection while we got a sneak preview of SS15. CAT presented their collection in a series of 4 segments.  8 models stood on pedestals dressed in clothing from various vendors including Top Shop, Levi’s, and NastyGal for each of the 4 presentations.  The styling was a fantastic reflecting of where CAT fits in the market, talking very much to the millenniums. The models as a whole carried a very laid-back vibe, sporting relaxed clothing, sunglasses and even dancing to the music while joking with the crowd. Because of the relaxed presentation, we could walk up closely to see evey detail of the shows – which was great!