MBF Interviews: The First Wearable Tech Brand

When Francesca Rosella and Ryan Genz got together, something amazing happened that had never before been seen in the fashion industry. The duo met in 2001 at a research institute and instantly clicked. They both shared a love for fashion, but wanted to think of it in a different way, something that was more exciting.  Not long after in 2004, they started CuteCircuit which became the first wearable tech brand.

We initially noticed CuteCircuit at Mercedes Benz Fashion Week, where their LED womenswear tuxedo was featured by Mercedes Benz.  When we found out that they would be speaking at Decoded Fashion’s New York Summit, of course we had to take the opportunity to get an interview.

Francesca Rosella and Ryan Genz of CuteCircuit, photo via mbf