When we think about going shopping, especially in NYC, we first get really excited to buy new things to put in my ever-growing closet. Then, reality hits and the thought of waiting in a huge line for a tiny fitting
room with bad lighting to try on an outfit just to find out that it doesn’t even
fit makes me want to crawl in bed and shop online.
At Decoded Fashion’s New York Summit, we learned about how
one company in particular is changing our love-hate relationship with fitting
rooms into an interactive experience that will make us want to never leave the
store. Rebecca Minkoff, the leading millennial lifestyle brand
partnered with Ebay to bring New York City the most tech savvy fashion retail space
we have every seen.
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| Rebecca Minkoff with her interactive dressing room, Photo via Fast Company |
