We're taking a break!
But don't worry, we'll be back with a great list of July MBF Favorite Picks, including exciting designer collaborations that you don't want to miss! Please check back soon. Happy summer!
June 23, 2011
June 14, 2011
Influencers of Our Time
Designers and artists have always been recognized as the cultural shakers of society. Whether it is through a song, a garment, or a photograph, creative talents all over the world have made lasting impressions, providing a memorabilia of the past, or igniting change for a better future.
Today, we highlight several visionaries whom we believe are history makers of our generation. Although their skills, passions, and backgrounds may vary, each individual featured below have all worked extremely hard, fully committed to their beliefs. Whether you love them or hate them, it's more than likely that you know their name. And while we can think of a dozen more to highlight, this is just a small handful of people currently in the spotlight. So in no particular order, here is what made the list.
1. Steve Jobs
Apple Inc CEO, Steve Jobs plays a big role in revolutionizing the digital future of which we already live in today. And just when you think that Apple has done enough, they do it again. At this year's annual Worldwide Developer's Conference, Jobs unveiled the Apple's iCloud and an updated version of the Mac OS X Lion. Changing the way we experience the Internet, the iCloud is a unique tool that not only stores data, but also offers a music service, and syncs information from one source to the next. The Mac OS X Lion also has 250 new features, with innovative multi-touch gestures using powerful hardware.
2. Lady Gaga
"Pop singer" is too small of a description to describe Miss Stefani Germanotta, better known as Lady Gaga. More than just a world-wide music sensation, Lady Gaga is one of the leading cultural icons of today. With her multimillion-selling albums, 10 million twitter fans, innumerable accounts of front page fashion choices, and dozens of side projects, Lady Gaga is far from the type of woman who disappears into the crowd.
But what is most respectable about her is that she is defiantly self-driven with a killer work ethic. Unlike many other singers today, Lady Gaga is known for never lip-syncing, and always 100 percent in charge of everything that she does, whether it's writing songs, choosing outfits, or directing performances. At age 25, Lady Gaga seems to show an extremely unordinary sense of self confidence, achieving far beyond what many have only dreamed of.
4. Carine Roitfeld
One of the most powerful figures in the fashion industry, Carine Roitfeld is widely acknowledged as the definition of cool. A former stylist and late editor-in-chief of French Vogue, Ms. Roitfeld holds a "cult status as the queen of the 'French Vogue look.'" Unlike most editors, Roitfeld is more interested in art than business, known for racy, sometimes controversial campaigns, completely opposite of what commercial money-making glossies are looking for.
In a recent lunch interview with Financial Times, Roitfeld comments how fashion shows today are less fun than how it was 10 years ago. With so much money involved, she notes, "...the designer has to produce a great show that will sell clothes but also keep the name of the brand high to sell the perfumes. Sometimes you can really feel the business behind the fashion show." Although Roitfeld left her position at Vogue awhile ago, she is busy collaborating with Barneys on its autumn campaign, including its catalogue and window displays. As Barneys New York Creative Director Dennis Freedman quotes, "Carine is a one of a kind talent. She is both a muse and an inspiration. She has extraordinary individual style and infectious passion."
5. Kanye West
Love him or hate him, Kanye West is always making headlines. And while we aren't always proud of some of his choices, such as his remarks at the MTV Video Music Awards, we have to give him credit for never giving up. A self-proclaimed fashion enthusiast, besides music, Kanye West's other love lies in fashion. "King of the front row," Kanye West has been spotted in some of the most renowned Parisian design houses, possibly gathering inspiration for his upcoming men and women high-end collection.
With a studio already set in Paris, West is currently at work in revisiting his career in making clothes. In 2009, he took on an internship at Fendi, and designed a range of trainers for Louis Vuitton. And although his "Pastelle" fashion line in 2009 was announced but never released, Kanye West is taking a stab in fashion one more time, and hopefully it's something worth noticing.
6. Alexander McQueen
In his nineteen year career, Alexander McQueen dedicated every minute to his collections. A master of conceptualizing culture, politics, and identity through clothing, McQueen will forever be remembered as a fashion genius. A close friend of fashion icon Daphne Guiness, McQueen attracted more muses than any other designer. Perfecting the balance of beauty, life, and death, his clothing is often regarded as a work of art. An expert craftsman, artist, and a true master mind, McQueen has left a legacy that could never be replaced. Entitled "Savage Beauty," an extensive collection of his work is currently on display at the MET.
7. Guy Laliberté
Co-founder and owner of Cirque du Soleil, Guy Laliberté is one of the most powerful and influential men in the entertainment industry. With humble beginnings as an accordian-playing street performer, today Laliberté currently manages 22 productions all over the globe, reaching all continents except Antarctica, with revenues expected to reach over $1 billion by next year.
And although his career is inspiring, Laliberté is also the founder One Drop, a foundation dedicated to raising awareness on water-related issues. With a mission to provide safe drinking water all around the world, the foundation organizes projects in dozens of countries in partnership with Cirque du Soleil. Laliberté is also one of the very few lucky people who was able to travel around the world, and his photographs from space will be displayed and sold to raise money for his foundation.
Today, we highlight several visionaries whom we believe are history makers of our generation. Although their skills, passions, and backgrounds may vary, each individual featured below have all worked extremely hard, fully committed to their beliefs. Whether you love them or hate them, it's more than likely that you know their name. And while we can think of a dozen more to highlight, this is just a small handful of people currently in the spotlight. So in no particular order, here is what made the list.
photo via: Yahoo.com
1. Steve Jobs
Apple Inc CEO, Steve Jobs plays a big role in revolutionizing the digital future of which we already live in today. And just when you think that Apple has done enough, they do it again. At this year's annual Worldwide Developer's Conference, Jobs unveiled the Apple's iCloud and an updated version of the Mac OS X Lion. Changing the way we experience the Internet, the iCloud is a unique tool that not only stores data, but also offers a music service, and syncs information from one source to the next. The Mac OS X Lion also has 250 new features, with innovative multi-touch gestures using powerful hardware.
"Pop singer" is too small of a description to describe Miss Stefani Germanotta, better known as Lady Gaga. More than just a world-wide music sensation, Lady Gaga is one of the leading cultural icons of today. With her multimillion-selling albums, 10 million twitter fans, innumerable accounts of front page fashion choices, and dozens of side projects, Lady Gaga is far from the type of woman who disappears into the crowd.
But what is most respectable about her is that she is defiantly self-driven with a killer work ethic. Unlike many other singers today, Lady Gaga is known for never lip-syncing, and always 100 percent in charge of everything that she does, whether it's writing songs, choosing outfits, or directing performances. At age 25, Lady Gaga seems to show an extremely unordinary sense of self confidence, achieving far beyond what many have only dreamed of.
photo via: Dazed Digital
3. Kwok Mang-ho
A performance artist based out of Hong Kong, Kwok Mang-ho is often named the most eccentric and unconvential of his country. In his 30 year career, he has produced a wide number of performances, sculptures, paintings and installations. Pioneering the experimental art movement, he was the only one of his kind creating new forms of self-expression in the '70s and '80s, while the rest of Asia was more focused on realist traditions. Through his work, which he calls "Frogtopia," he hopes to create a cross-cultural bridge to join the East and the West.
The Hong Kong Pavillion at the Venice Biennale celebrates his work, featuring his high-density living environments made out of unconventional objects, reflecting the contradictions and consumer society of Hong Kong.
photo via: NY Mag
One of the most powerful figures in the fashion industry, Carine Roitfeld is widely acknowledged as the definition of cool. A former stylist and late editor-in-chief of French Vogue, Ms. Roitfeld holds a "cult status as the queen of the 'French Vogue look.'" Unlike most editors, Roitfeld is more interested in art than business, known for racy, sometimes controversial campaigns, completely opposite of what commercial money-making glossies are looking for.
In a recent lunch interview with Financial Times, Roitfeld comments how fashion shows today are less fun than how it was 10 years ago. With so much money involved, she notes, "...the designer has to produce a great show that will sell clothes but also keep the name of the brand high to sell the perfumes. Sometimes you can really feel the business behind the fashion show." Although Roitfeld left her position at Vogue awhile ago, she is busy collaborating with Barneys on its autumn campaign, including its catalogue and window displays. As Barneys New York Creative Director Dennis Freedman quotes, "Carine is a one of a kind talent. She is both a muse and an inspiration. She has extraordinary individual style and infectious passion."
photo via: Telegraph
5. Kanye West
Love him or hate him, Kanye West is always making headlines. And while we aren't always proud of some of his choices, such as his remarks at the MTV Video Music Awards, we have to give him credit for never giving up. A self-proclaimed fashion enthusiast, besides music, Kanye West's other love lies in fashion. "King of the front row," Kanye West has been spotted in some of the most renowned Parisian design houses, possibly gathering inspiration for his upcoming men and women high-end collection.
With a studio already set in Paris, West is currently at work in revisiting his career in making clothes. In 2009, he took on an internship at Fendi, and designed a range of trainers for Louis Vuitton. And although his "Pastelle" fashion line in 2009 was announced but never released, Kanye West is taking a stab in fashion one more time, and hopefully it's something worth noticing.
photo via: Met Museum
In his nineteen year career, Alexander McQueen dedicated every minute to his collections. A master of conceptualizing culture, politics, and identity through clothing, McQueen will forever be remembered as a fashion genius. A close friend of fashion icon Daphne Guiness, McQueen attracted more muses than any other designer. Perfecting the balance of beauty, life, and death, his clothing is often regarded as a work of art. An expert craftsman, artist, and a true master mind, McQueen has left a legacy that could never be replaced. Entitled "Savage Beauty," an extensive collection of his work is currently on display at the MET.
photo via: NY Times
Co-founder and owner of Cirque du Soleil, Guy Laliberté is one of the most powerful and influential men in the entertainment industry. With humble beginnings as an accordian-playing street performer, today Laliberté currently manages 22 productions all over the globe, reaching all continents except Antarctica, with revenues expected to reach over $1 billion by next year.
And although his career is inspiring, Laliberté is also the founder One Drop, a foundation dedicated to raising awareness on water-related issues. With a mission to provide safe drinking water all around the world, the foundation organizes projects in dozens of countries in partnership with Cirque du Soleil. Laliberté is also one of the very few lucky people who was able to travel around the world, and his photographs from space will be displayed and sold to raise money for his foundation.
June 8, 2011
On the Production End...
As the global economy faces a number of changes, from environmental disasters to social outbreaks, the future of production relies on smart, rapid adjustments in order to adapt. Whether that involves relocation, textile/material modifications, or design adjustments, companies all over the world are feeling the impact and doing whatever it takes to maintain quality while minimizing financial loss.
While for decades China was seen as the world's production center, as their economy continues to rise, the nation has shifted toward becoming the next biggest consumer market. Designer brands such as Fendi, Burberry, Prada, just to name a few, have all implemented plans to increase brand presence across China. In order to solidify long term commitment to brand ownership in Asia, Kate Spade recently announced a joint venture in Mainland China with the E.Land group and reacquired its existing Kate Spade New York business in Mainland China from Globalluxe Ltd. this year. Many companies, from designer level to mid-price have all either opened more stores, staged runway shows and special events, or developed new offices. This shift of seeing China as potential consumers rather than a source of production is seen all across the board.
Due to higher wages and increased land costs, many brands have been forced to move their production to developing countries to gain higher profit margins. This is a drastic change for many, as most retailers have heavily relied on China for so long. For example, American luxury lifestyle brand Coach Inc. recently made plans to shift nearly half of its manufacturing out of China due to increased labor costs. While Coach increases sales in China, it plans to cut production in China to 40-50% from 85% at present. Instead, the company will begin further developments in countries with lower wages such as Vietnam, Philippines, and India.
While there are many others like Coach, resolving the issue by looking for a "new China" or "China alternative," these moves are unsustainable and will not work as long term solutions. In times where wise decision making is crucial, we suggest rethinking sourcing strategies that will not only increase profit, but also offer a plan that can truly last.
Instead of looking to developing countries, one solution is staying close to home. Expressing their commitments to the North American market, German car manufacturing company Volkswagen, recently designed a new version of their midsize sedan, the Passat, specifically for America and is building them in its own new $1 billion plant in Tennessee. By manufacturing in the states and buying 85% of the parts from nearby suppliers, the company is able to significantly cut down its costs. There are reduced shipping and labor costs, and currency exchange rates are not an issue.
Furthermore, a recent study shows that 65% of wealthy American consumers prefer to buy American-made products whenever possible. In a recent survey of more than 1,300 wealthy shoppers, U.S. ranked highest on an index measuring the quality of its luxury goods manufacturing, beating European countries like Italy and France.
In retail, brands of all segments are reconsidering the "Made-in-America" label. The front page of menswear designer, Joseph Abboud's website proudly notes "Made in USA" and includes a video of the importance of American-made goods and shares background information of their production in Massachusetts. The Brooks Brothers' website also has a "Made in America" link, with factories from New York to North Carolina. Luxury jewelry company Tiffany & Co. has also expanded its manufacturing base to Lexington, Kentucky, and makes 60% of its jewelry itself.
Furthermore, New York-based label, The Row, continues to gain momentum as it was recently awarded for a new talent award by the Council of Fashion Designers of America (CFDA). Using factories in New York and Los Angeles, T-shirts retail for $250 and short dresses for $2,350. While the prices may be higher, the brand has accumulated a cult-like following, winning favor from even our First Lady Michelle Obama.
Quoting Brooks Brothers chief executive Claudio Del Vecchio, "There is a customer that appreciates that the product is made in the United States and is willing to pay for the difference." Ten years ago, Brooks Brothers made few goods in the US, while today, most of their goods are American-made. As the American economy is still facing pressing issues of unemployment, if they can afford it, consumers are willing to pay the higher price to show their patriotic support. Furthermore, as people are more interested in brand transparency, wanting to know where and how their products were made, locally-sourced and manufactured goods are slowly becoming the overall preference.
As raw materials such as cotton prices continue to rise, cost cutting is also a new skill many brands are learning to develop. Working with "deconstruction" experts like Peter Brown, companies are seeking to make small, minor adjustments that when added up, save a significant amount. The goal is to not cheapen the product, but to see if there is any part of the production process that is unnecessary and eliminate whatever possible to keep costs low. This is similar to the zero-waste concept, more commonly known in eco-friendly fashion practices, but is also becoming a rising trend as reducing waste continues to be an important factor. Earlier this year, New York Parsons School of Design began teaching their students how to produce zero-waste fashion, in collaboration with Loomstate. And Hannah Learner, a student at Parsons, produced the first zero-waste thesis collection, mentored by Study NY's Tara St. James and the assistant professor.
Overall, we believe that eco-friendly practices will naturally find its' way into the future of production. Not only is it the responsible thing to do, but when done right, companies will see that it is actually profitable. The above is just a small glimpse of some examples, and we strongly believe that in time, there will be an even greater synergy between the two.
photo via: Red Luxury
While for decades China was seen as the world's production center, as their economy continues to rise, the nation has shifted toward becoming the next biggest consumer market. Designer brands such as Fendi, Burberry, Prada, just to name a few, have all implemented plans to increase brand presence across China. In order to solidify long term commitment to brand ownership in Asia, Kate Spade recently announced a joint venture in Mainland China with the E.Land group and reacquired its existing Kate Spade New York business in Mainland China from Globalluxe Ltd. this year. Many companies, from designer level to mid-price have all either opened more stores, staged runway shows and special events, or developed new offices. This shift of seeing China as potential consumers rather than a source of production is seen all across the board.
Due to higher wages and increased land costs, many brands have been forced to move their production to developing countries to gain higher profit margins. This is a drastic change for many, as most retailers have heavily relied on China for so long. For example, American luxury lifestyle brand Coach Inc. recently made plans to shift nearly half of its manufacturing out of China due to increased labor costs. While Coach increases sales in China, it plans to cut production in China to 40-50% from 85% at present. Instead, the company will begin further developments in countries with lower wages such as Vietnam, Philippines, and India.
While there are many others like Coach, resolving the issue by looking for a "new China" or "China alternative," these moves are unsustainable and will not work as long term solutions. In times where wise decision making is crucial, we suggest rethinking sourcing strategies that will not only increase profit, but also offer a plan that can truly last.
photo via: NY Times
Instead of looking to developing countries, one solution is staying close to home. Expressing their commitments to the North American market, German car manufacturing company Volkswagen, recently designed a new version of their midsize sedan, the Passat, specifically for America and is building them in its own new $1 billion plant in Tennessee. By manufacturing in the states and buying 85% of the parts from nearby suppliers, the company is able to significantly cut down its costs. There are reduced shipping and labor costs, and currency exchange rates are not an issue.
Furthermore, a recent study shows that 65% of wealthy American consumers prefer to buy American-made products whenever possible. In a recent survey of more than 1,300 wealthy shoppers, U.S. ranked highest on an index measuring the quality of its luxury goods manufacturing, beating European countries like Italy and France.
photo via: Brooks Brothers
In retail, brands of all segments are reconsidering the "Made-in-America" label. The front page of menswear designer, Joseph Abboud's website proudly notes "Made in USA" and includes a video of the importance of American-made goods and shares background information of their production in Massachusetts. The Brooks Brothers' website also has a "Made in America" link, with factories from New York to North Carolina. Luxury jewelry company Tiffany & Co. has also expanded its manufacturing base to Lexington, Kentucky, and makes 60% of its jewelry itself.
photo via: PopSugar.com
Furthermore, New York-based label, The Row, continues to gain momentum as it was recently awarded for a new talent award by the Council of Fashion Designers of America (CFDA). Using factories in New York and Los Angeles, T-shirts retail for $250 and short dresses for $2,350. While the prices may be higher, the brand has accumulated a cult-like following, winning favor from even our First Lady Michelle Obama.
Quoting Brooks Brothers chief executive Claudio Del Vecchio, "There is a customer that appreciates that the product is made in the United States and is willing to pay for the difference." Ten years ago, Brooks Brothers made few goods in the US, while today, most of their goods are American-made. As the American economy is still facing pressing issues of unemployment, if they can afford it, consumers are willing to pay the higher price to show their patriotic support. Furthermore, as people are more interested in brand transparency, wanting to know where and how their products were made, locally-sourced and manufactured goods are slowly becoming the overall preference.
photo via: Ecouterre
As raw materials such as cotton prices continue to rise, cost cutting is also a new skill many brands are learning to develop. Working with "deconstruction" experts like Peter Brown, companies are seeking to make small, minor adjustments that when added up, save a significant amount. The goal is to not cheapen the product, but to see if there is any part of the production process that is unnecessary and eliminate whatever possible to keep costs low. This is similar to the zero-waste concept, more commonly known in eco-friendly fashion practices, but is also becoming a rising trend as reducing waste continues to be an important factor. Earlier this year, New York Parsons School of Design began teaching their students how to produce zero-waste fashion, in collaboration with Loomstate. And Hannah Learner, a student at Parsons, produced the first zero-waste thesis collection, mentored by Study NY's Tara St. James and the assistant professor.
Overall, we believe that eco-friendly practices will naturally find its' way into the future of production. Not only is it the responsible thing to do, but when done right, companies will see that it is actually profitable. The above is just a small glimpse of some examples, and we strongly believe that in time, there will be an even greater synergy between the two.
June 1, 2011
June MBF Favorite Picks
The weather here in NYC is finally starting to look more like what it's supposed to be -- spring! With the rainy days hopefully behind us (fingers crossed), we dish out our spring/summer must-have pieces for this month's MBF Favorite Picks. Carefully hand selected, each pick below is equally chic and eco-conscious. So if you haven't done so already, get ready to store away your winter wardrobe and make room for the sunny days!
Wanderlust Angkor Friendship Bracelets
Taking us back to the days of summer camp, these one-of-a-kind friendship bracelets make the perfect compliment to any outfit. Buy several and layer up different color combinations, or pick one as a pop color to brighten up your look. A perfect gift for your best friend (and one for yourself), these bracelets are hand made by artisans in Cambodia using plastic from recycled bottles.
Fleabags Salt Bag: Aquarium
The core concept of NYC-based label, Fleabags, is based on the goal of creating a bag that was as green as possible while maintaining high quality and covetable design. Thus, much research was put into the types of canvas, leather and parts available in the United States that would fit their eco-friendly standards. Fleabags are wholly sourced in the US and made in New York of organic and vintage materials, and vegetable-tanned, American and Italian leathers.
With color blocking as one of this summer's biggest trends, Chicago-based brand, Hound, offers a wide range of fun and flirty dresses, tops, and bottoms in their latest collection.
Poketo Upcycled Leather Passport Case
Poketo's upcycled leather passport case is the perfect companion to your summer travels. Handmade from 100% vintage leather sofas, no two of these cases are ever the same in color and texture. Choose your favorite color combination and Poketo will send you one that matches as closely as possible.
Wolfum Home Products
Wolfum's beautifully printed coasters and napkins add just the right amount of pop to your summer barbecues and dinner parties. All of Wolfum's products are handmade in Los Angeles using recycled poly and organic cotton manufactured in the US. Wood products are comprised of fairly harvested Latvian Baltic birch and US based FSC certified walnut.
Flattering almost any body shape, Bodkin's Twister Swimsuit is the most fabulous one-piece we've seen yet. Made in NYC from salvaged lycra and nylon, this is going to be a staple for the beach bumming days.
Elvis & Kresse Fire Hose Accessories
Let's not forget, Father's Day is June 19. Show a little love and appreciation with Elvis & Kresse's reclaimed fire hose wash bag, the ultimate accessory for weekend travels, albeit a business trip or a relaxing vacation. The extremely durable and cool pouch is made from fire hoses collected in the U.K. Each bag has lettering and numbers to indicate the origin of the firehouse it was made from. 50% of profits are also donated to the Fire Fighters Charity.
photo via: Madewell
Taking us back to the days of summer camp, these one-of-a-kind friendship bracelets make the perfect compliment to any outfit. Buy several and layer up different color combinations, or pick one as a pop color to brighten up your look. A perfect gift for your best friend (and one for yourself), these bracelets are hand made by artisans in Cambodia using plastic from recycled bottles.
photo via: Fleabags
Fleabags Salt Bag: Aquarium
The core concept of NYC-based label, Fleabags, is based on the goal of creating a bag that was as green as possible while maintaining high quality and covetable design. Thus, much research was put into the types of canvas, leather and parts available in the United States that would fit their eco-friendly standards. Fleabags are wholly sourced in the US and made in New York of organic and vintage materials, and vegetable-tanned, American and Italian leathers.
photo via: Liebling
Liebling's Naomi Sandal
Liebling is a unique brand of handmade ladies shoes launched in Tel Aviv, Israel in 2009. With an emphasis on comfort, functionality and uniqueness, each shoe is produced in limited editions. Check out their latest collection here.
Liebling is a unique brand of handmade ladies shoes launched in Tel Aviv, Israel in 2009. With an emphasis on comfort, functionality and uniqueness, each shoe is produced in limited editions. Check out their latest collection here.
photo via: Hound
Hound Meridian DressWith color blocking as one of this summer's biggest trends, Chicago-based brand, Hound, offers a wide range of fun and flirty dresses, tops, and bottoms in their latest collection.
photo via: Poketo
Poketo Upcycled Leather Passport Case
Poketo's upcycled leather passport case is the perfect companion to your summer travels. Handmade from 100% vintage leather sofas, no two of these cases are ever the same in color and texture. Choose your favorite color combination and Poketo will send you one that matches as closely as possible.
photo via: Wolfum
Wolfum Home Products
Wolfum's beautifully printed coasters and napkins add just the right amount of pop to your summer barbecues and dinner parties. All of Wolfum's products are handmade in Los Angeles using recycled poly and organic cotton manufactured in the US. Wood products are comprised of fairly harvested Latvian Baltic birch and US based FSC certified walnut.
photo via: Kaight
Bodkin Twister SwimsuitFlattering almost any body shape, Bodkin's Twister Swimsuit is the most fabulous one-piece we've seen yet. Made in NYC from salvaged lycra and nylon, this is going to be a staple for the beach bumming days.
photo via: Ecouterre
We haven't forgotten about you, gentlemen! Riz Boardshorts make the perfect uniform to hot summer days. Using 100% recycled and recyclable sueded polyester, each old pair can be sent back and recycled in their "Rizcycle" process, reducing harmful waste and conserving natural resources.
photo via: AHAlife
Elvis & Kresse Fire Hose Accessories
Let's not forget, Father's Day is June 19. Show a little love and appreciation with Elvis & Kresse's reclaimed fire hose wash bag, the ultimate accessory for weekend travels, albeit a business trip or a relaxing vacation. The extremely durable and cool pouch is made from fire hoses collected in the U.K. Each bag has lettering and numbers to indicate the origin of the firehouse it was made from. 50% of profits are also donated to the Fire Fighters Charity.
May 25, 2011
Technology Redefines the Norm
Back in the days of when we were in school, getting caught passing notes in class resulted in detention, and using the phone during a meal was unheard of. But flash forward only a few years later, and we notice a huge shift in how our culture has changed through the influence of technology. Many cultural practices which were once considered to be rude and inappropriate are now today's social norm.
We've discussed multiple times in previous posts of how the Internet, social media, and new tech gadgets have influenced both our work and personal lives. Even children as young as two years old are tech savvy and found themselves addicted to the iPad as much as many of us.
Last year, we mentioned universities beginning to incorporate the iPad and digital books with their course studies. And since then, technology continues to be more integrated in the education system as some elementary schools and high schools are beginning to use Twitter-like technology to enhance classroom discussion. Instead of raising one's hand to speak up in class, if a student has a question, he or she is encouraged to type their comment on a monitored microblogging platform. What is known as the "backchannel" in their classes, the real-time digital streams allow students to comment, pose questions, and voice opinions without ever having to speak out loud.
Purdue University, in Indiana, also has their own "backchannel" system called the "Hot Seat." Allowing students to post comments or questions, one of the professors, Sugato Chakravarty, uses the system during lectures to pause and answer the most popular inquiries. Stating that it used to be difficult for students to speak up in class, Chakravarty states, "It's clear to me that absent this kind of social media interaction, there are things students think about that normally they'd never say."
While this may raise some eyebrows, there are enough teachers and students supporting this new system to make it worth considering. Kate Weber, a fourth grade teacher in Exira, Iowa states, "Kids are much quicker at stuff than we are. They can really multitask. They have hypertext minds." Rather than being distracted, Weber and many other teachers claim that these online tools help many of their students become more engaged with class discussions, allowing more students to be heard and giving everyone a voice, albeit on screen.
As we are always "connected" and available one way or another, checking our phones during a one-on-one conversation or a group business meeting has become justifiable for most. And although many may argue that we need to learn how to tune out more often, editor at TechCrunch argues that social media and smart phones have enhanced our eating experiences, stating that apps spark new conversations and encourage more personal connection.
In America, the typical family night activity is no longer about sharing a movie or playing a board game. More and more, families are sharing a common space, but separately absorbed into a completely different activity through technology. Moms and dads are surfing the web on their separate laptops or iPads, kids are playing video games on the computer or T.V., and no one is talking. The family room has become more of an entertainment hub where families may be together, but not really together.
There are two sides to this matter as some argue that this results in less emotional connection between family members, while others state that separate play time avoids forced together-ness and conversations form more organically.
Overall, whether we like it our not, technology has assimilated into all aspects of our society. We have become so dependent on our gadgets and the constant connection, that how we interact with friends, families, and peers are no longer the same. And while it has helped in some ways, as mentioned before, we always believe that there needs to be a balance. Although texting or checking messages on our phones during a meal or cup of coffee is a habit for some, our personal view is that it should not be accepted. Call us passé if you will, but we still ask house guests to put their phones aside and not answer calls during the meal.
Because no matter how cool or easy it is to communicate between screens, personal face time with friends, family, and peers are irreplaceable and part of what makes us human. After all, human interaction wouldn't really be human if it was always connected to something else, posted online, or tied to a machine, or would it?
We've discussed multiple times in previous posts of how the Internet, social media, and new tech gadgets have influenced both our work and personal lives. Even children as young as two years old are tech savvy and found themselves addicted to the iPad as much as many of us.
photo via: NY Times
Last year, we mentioned universities beginning to incorporate the iPad and digital books with their course studies. And since then, technology continues to be more integrated in the education system as some elementary schools and high schools are beginning to use Twitter-like technology to enhance classroom discussion. Instead of raising one's hand to speak up in class, if a student has a question, he or she is encouraged to type their comment on a monitored microblogging platform. What is known as the "backchannel" in their classes, the real-time digital streams allow students to comment, pose questions, and voice opinions without ever having to speak out loud.
video via: YouTube
Purdue University, in Indiana, also has their own "backchannel" system called the "Hot Seat." Allowing students to post comments or questions, one of the professors, Sugato Chakravarty, uses the system during lectures to pause and answer the most popular inquiries. Stating that it used to be difficult for students to speak up in class, Chakravarty states, "It's clear to me that absent this kind of social media interaction, there are things students think about that normally they'd never say."
A discussion on Today's Meet from Erin Olson's English Class in
Sioux Rapids, Iowa about a poem called "To the Lady"
caption and photo via: NY Times
While this may raise some eyebrows, there are enough teachers and students supporting this new system to make it worth considering. Kate Weber, a fourth grade teacher in Exira, Iowa states, "Kids are much quicker at stuff than we are. They can really multitask. They have hypertext minds." Rather than being distracted, Weber and many other teachers claim that these online tools help many of their students become more engaged with class discussions, allowing more students to be heard and giving everyone a voice, albeit on screen.
photo via: NY Times
In class or not, our phones, iPads, and laptops seem to be with us at all times. It has become socially acceptable, and a natural instinct for many, to periodically check our smart phones several times throughout the day. With our Twitter, Facebook, Foursquare, and who knows how many other apps downloaded on our phone or iPad, we always feel the need to be updated with what's going on. And if it's not getting the latest news, there are game apps that are equally, if not more, addictive to keep us up all night.
As we are always "connected" and available one way or another, checking our phones during a one-on-one conversation or a group business meeting has become justifiable for most. And although many may argue that we need to learn how to tune out more often, editor at TechCrunch argues that social media and smart phones have enhanced our eating experiences, stating that apps spark new conversations and encourage more personal connection.
photo via: NY Times
In America, the typical family night activity is no longer about sharing a movie or playing a board game. More and more, families are sharing a common space, but separately absorbed into a completely different activity through technology. Moms and dads are surfing the web on their separate laptops or iPads, kids are playing video games on the computer or T.V., and no one is talking. The family room has become more of an entertainment hub where families may be together, but not really together.
There are two sides to this matter as some argue that this results in less emotional connection between family members, while others state that separate play time avoids forced together-ness and conversations form more organically.
Overall, whether we like it our not, technology has assimilated into all aspects of our society. We have become so dependent on our gadgets and the constant connection, that how we interact with friends, families, and peers are no longer the same. And while it has helped in some ways, as mentioned before, we always believe that there needs to be a balance. Although texting or checking messages on our phones during a meal or cup of coffee is a habit for some, our personal view is that it should not be accepted. Call us passé if you will, but we still ask house guests to put their phones aside and not answer calls during the meal.
Because no matter how cool or easy it is to communicate between screens, personal face time with friends, family, and peers are irreplaceable and part of what makes us human. After all, human interaction wouldn't really be human if it was always connected to something else, posted online, or tied to a machine, or would it?
May 18, 2011
Innovation or Imitation?
photo via: Gilt
With dozens of online start-ups popping up each year, it is no doubt that online shopping has grown tremendously within the last few years. Gilt Groupe, for example, is one of the most successful online fashion businesses, pioneering the concept of flash sales. Goldman Sachs and Softbank of Japan recently provided $138 million in financing Gilt Group; and with the monetary support, Gilt is now valued at about $1 billion, according to Karen Yau Smith, vice president of Gridley & Co.
Calling the investment "a stamp of approval," Smith states that it is "a sign that Gilt is doing the right thing." With 3.5 million registered members a year ago, analysts value Gilt at around $1 billion based on forecasts that it will generate $500 million in sales this year. With its funds, Gilt plans to expand their business to new countries and further develop their Men's fashion and gourmet foods.
photo via: My Habit
Taking note of Gilt's success, Amazon, the world's biggest online retailer, recently launched My Habit, a members-only discounted online shop. Similar to Gilt, My Habit offers a limited time offer of designer and boutique brands at a reduced price. In a much more modern and sleek interface, My Habit separates itself from Amazon and is aimed toward becoming another competing fashion and lifestyle site.
While the last few years birthed a surge of exciting and innovative ideas of how to shop online, today we see less innovation and more imitation. Instead of developing original ideas, many companies are rather jumping on the band wagon of existing, successful concepts. Amazon's My Habit does not offer anything different than Gilt. And let's not forget all the others who are doing the same: Rue La La, Ideeli, Haute Look, etc.
Although it is true that all of these private sale sites offer their own exclusives, besides the actual product, there is very little that makes them stand apart. Gilt is successful because it was the first of it's kind, but trying to imitate what already exists with very little differences does not necessarily lead to an equally successful future. Customers today want to see something fresh, perhaps even a spin off of an existing idea - never a replicate.
Last year, we also discussed the rising trend of DIY and customization, highlighting several of our favorite companies. Today, we see that this trend has picked up exponentially with dozens of similar sites. From lingerie to jeans, to even a pair of shoes, anyone with Internet access and a credit card can claim to be their own designer.
photo via: NY Times
However, for most, the longevity of these new sites remain questionable as a NY Times editor recently wrote about her design/shopping experience and faced a multitude of problems in regards to fit, customer service, and overall experience.
For example, when ordering jeans, she was asked to evaluate every part of the jean, resulting in an extraneous, time-consuming process that was even more difficult than actually walking into a mall and trying on various pairs. Trying to create a "custom-fit" pair of jeans ended up being too daunting of a task and when the jeans finally came, the denim quality was too thin and unwearable.
While DIY design and flash sale sites will continue to grow and evolve, the future of many sites are sure to end quickly if it cannot offer something truly unique, while also being easy to use.
photo via: Where To Get It
photo via: Wing Tip It
We all know that online shopping will never be the same as walking into an actual brick-and-motor store. However, we believe that the two can and will co-exist, each offering something that the other cannot. And while there are what seems to be an infinite number of online retailers, there are only a few who have truly brought something new to the table. As online shopping is still relatively a new trend, we strongly believe that there is much more room for potential. Innovative ideas are always out there, and we are sure to keep you updated of the latest (and best) ideas.
May 13, 2011
All Eyes on China
Repositioning itself from manufacturer to brand builder, conformist to experimental, China is rapidly pioneering as one of today's most modern and innovative countries. Whether it's fashion, culture, sustainability, or economics, China is revamping full-force in all markets to win the favor of it's own local market, as well as those overseas.
We've discussed the evolution of China many times in our earlier posts, but knowing how quickly our world is progressing, we bring you an updated report to keep you up-to-speed with all the latest news in the Eastern hemisphere.
With 500 million men and women under age 30, China does not lack in young, ambitious, creative-types who are eager to make their break into the art, design, or entertainment field. As more and more global retailers are aiming to attract the young adult Chinese age bracket, instead of pulling in their own resources, these established heavy hitters are looking to this same group of people to help brand and position themselves in the budding Chinese market.
Although many Chinese artists and musicians in the past used their creative energies to focus on politics, today's generation is more interested in talking business rather than their nation's public affairs. Since the creative arts scene is still mainly underground, NeochaEdge is the first and only creative agency of its kind in China, showcasing the work of the country's best illustrators, graphic designers, animators, sound designers and musicians. As independent artists, its 200+ members are paid per project to work with major clients such as Nike, Adidas, Coca-Cola, Absolut Vodka and Sprite. Scouting local talent and authenticity, NeochaEdge is the first to really help push global brands into the market using an avant-garde approach, specifically targeting the younger generation. While NeochaEdge is China's current leader of the creative industry, it's only a matter of time before we will see a surge of other organizations partaking in similar ventures.
We've discussed the evolution of China many times in our earlier posts, but knowing how quickly our world is progressing, we bring you an updated report to keep you up-to-speed with all the latest news in the Eastern hemisphere.
photo via: NY Times
With 500 million men and women under age 30, China does not lack in young, ambitious, creative-types who are eager to make their break into the art, design, or entertainment field. As more and more global retailers are aiming to attract the young adult Chinese age bracket, instead of pulling in their own resources, these established heavy hitters are looking to this same group of people to help brand and position themselves in the budding Chinese market.
photo via: NY Times
Although many Chinese artists and musicians in the past used their creative energies to focus on politics, today's generation is more interested in talking business rather than their nation's public affairs. Since the creative arts scene is still mainly underground, NeochaEdge is the first and only creative agency of its kind in China, showcasing the work of the country's best illustrators, graphic designers, animators, sound designers and musicians. As independent artists, its 200+ members are paid per project to work with major clients such as Nike, Adidas, Coca-Cola, Absolut Vodka and Sprite. Scouting local talent and authenticity, NeochaEdge is the first to really help push global brands into the market using an avant-garde approach, specifically targeting the younger generation. While NeochaEdge is China's current leader of the creative industry, it's only a matter of time before we will see a surge of other organizations partaking in similar ventures.
photo via: Style.com
The forefront of fashion also has a new slew of Chinese beauties strutting the runway. While Chinese American designers like Alexander Wang, Phillip Lim, and Derek Lam are all familiar names, models like Jing Ma, Ming Xi, Lily Zhi, and Sui He are just getting started in the fashion circle. As Ralph Lauren looked East for inspiration on his latest runway show, the designer casted six Chinese models to walk eleven of the looks, making it the show with the highest number of Asian models. New model, Sui He, was also chosen to open the show, making her their first Asian model in the brand's history. We have no doubt that this is just a small shadow of how influential China will be for Ralph Lauren, and presumably other heritage brands.
photo via: Audi Fashion
Liu Wen and Fei Fen Sun are also the new faces for major cosmetic campaigns, appearing in ads for Maybelline and Estee Lauder. Telegraph recently did a special feature on Wen, boldly naming her the "Face of the Future." Male model Godfrey Gao is also growing in popularity as he recently became the first Asian face of Louis Vuitton.
This recent growth of Chinese faces is one of many tactics fashion brands are implementing in order to break into the Chinese market. According to Shaun Rein, the Shanghai-based managing director of China Market Research Group, "savvier companies are using Asian models to penetrate the China market and try to create an emotional bond with consumers, and to give an aspiration that Chinese can look up to." As Chinese models are increasingly being represented for a number of Western brands and designers, Chinese consumers hold a stronger relationship with these foreigners and start to develop a deeper interest in the brand.
via: YouTube.com
Furthermore, brands may also create a completely new brand for China like Hermes' Shang Xia, or shift their current marketing strategies to appeal to the wealthy Chinese market. Last month's Burberry's Beijing flagship store opening started with a bang as Christopher Bailey orchestrated its largest-ever event. Implementing breathtaking technological tricks and creating illusions with holograms, the audience was floored by a spectacular performance including a live performance by Keane, special celebrity appearances including Maggy Cheung and actress Fan Bing Bing, and an A-list lineup of top Chinese and British models in Burberry's latest collection.
It's definitely eyes are on China as the booming number of middle and upper-class consumers are extremely interested in acquiring luxury goods. Management consultancy McKinsey predicts that within four years, China will become the world's largest luxury market, worth $27 billion, up from $10 billion in 2009. And to support this statement, brokerage and investment group CLSA Asia-Pacific also predicts that Chinese consumers will buy more than 44% of the world's luxury goods by 2020.
Although we have no doubt that China is rapidly growing into one of the top leading nations, we close today's post remembering that the nation also faces many important issues. Unless it resolves the region-wide weaknesses such as corruption, lack of accountability, poor access to justice, widespread income inequality and slow progress in improving innovation and productivity, China may fail to advance in achieving it's full potential. While it may seem that the country is unstoppable in achieving global economic dominance, China must make some critical, wise decisions within the next few years to truly be a long-standing and secure nation.
May 3, 2011
May MBF Favorite Picks
Here at MBF Trend Consulting, we are always looking at the changing consumer and how the apparel industry is constantly adapting to meet the new demands. As businesses present new shop concepts with innovative products, consumers are offered a wider range of goods in unique environments that are better tailored to today's culture. As everyone is now asking questions like where and how things are made, and with what materials, brands are implementing new values entailing authenticity, integrity, transparency, and innovation to cater to this new consumer. In times where news is easily accessible and everything is out in the open, failure to do so leads to poor brand image as the major retailer, Victoria's Secret, for example, was recently found guilty of destroying merchandise.
1. Thomas Sires
New York City’s Elizabeth Street welcomes a new face to the block as design duo Fiona Thomas and Allison Sires, designers and co-owners of the women’s label Thomas Sires, open their very first store. A boutique-turned-gift shop, the store carries not only their own line, but a wide range of highly-curated jewelry, interior products, and small trinkets sourced from all over the world. After a trip to Paris and Tokyo, Thomas and Sires liked the idea of a lifestyle store and wanted to create a space that can capture the whole feeling.
2. Holstee
Holstee launched their brand with Holstee Tee, made of 100% recycled material and a unique holster positioned pocket. Within their first year, the team designed and introduced The Recycled Wallet, made of newspapers and plastic bags collected off the streets of India; The People Pendant, made of recycled acrylic scraps from a Chicago-area sign maker, and their Upcycled line of t-shirts, highlighting the lasting value of apparel.
As the future of the fashion and retail industry lies heavily on ingenuity and honesty, this month's MBF Favorite Picks highlights a few of the best forward-thinking concepts.
photo via: Style.com
New York City’s Elizabeth Street welcomes a new face to the block as design duo Fiona Thomas and Allison Sires, designers and co-owners of the women’s label Thomas Sires, open their very first store. A boutique-turned-gift shop, the store carries not only their own line, but a wide range of highly-curated jewelry, interior products, and small trinkets sourced from all over the world. After a trip to Paris and Tokyo, Thomas and Sires liked the idea of a lifestyle store and wanted to create a space that can capture the whole feeling.
The focal interest of the shop, however, is the Thomas Sires line as it is both extremely wearable as is fashion forward. Aiming to represent who the two are, Thomas states, “This is who we are and what we wear.” Currently, the line offers silk blouses, crop tops, skirts, dresses, and hand-dyed shibori prints. Ideas for lingerie, swimwear, and footwear are also in the works. All made in the U.S.A, the price point of $175 for tops and up to $500 for dresses is a steal.
photo via: Holstee
Holstee launched their brand with Holstee Tee, made of 100% recycled material and a unique holster positioned pocket. Within their first year, the team designed and introduced The Recycled Wallet, made of newspapers and plastic bags collected off the streets of India; The People Pendant, made of recycled acrylic scraps from a Chicago-area sign maker, and their Upcycled line of t-shirts, highlighting the lasting value of apparel.
Today, the 3-man team offers all of their products on their e-shop, and in addition, carries a selected range of carefully picked sustainable designs that are made with the brand’s similar values. All of their products are sustainably made, and carry a social impact. What is particularly unique about Holstee's online store is that all of their products have a detailed description of what they are made of and how the product is socially conscious. Carrying products that support a wide range of partnerships, including Cameroon Reforestation Project and WaterAid, you are guaranteed that whatever you purchase here is making a strong impact somewhere else.
photo via: Papermag
If you are particular about your socks and hosiery, Elizabeth's Street's new store, The Sock Hop, is the place for you! Catering to both men and women, the new boutique holds an excellent selection, varying from contemporary fashion-based brands, vintage, to traditionally crafted heritage brands. Favoring timeless quality of craftsmanship over mass production, all products are carefully sourced from around the world from masters and experts. The store also stocks the Tennessee-based Colonel Littleton's handmade bags and accessories.
Quoted by Fast Company as "the greenest glasses on the earth," Modo's Eco line is a radically new approach to eyewear using recycled metal and plastic. As the first eyewear line entirely made of recycled materials, the company received an Environmental Claims Validation from UL Environment, a wholly-owned subsidiary of Underwriters Laboratories, a world leader in product evaluation. Modo is also partnered with Trees for the Future, an NGO that plants trees in Africa and Southeast Asia. Promising to plant a tree for every frame sold, Modo has already planted an estimated half a million trees by the end of 2010.
Considering all aspects of the product, each frame is packaged in a corrugated box. Inside is also an envelope, encouraging customers to send their old frames to One Sight, an organization that sends opthamologists to Africa and Southeast Asia to provide eye care to people who otherwise would have no access to a doctor. The donated frames are given to people whose eyes most closely match their vision. Recognizing that their product is not biodegradable, Modo has instead created a product that can not only be recycled, but also be part of a unique story.
5. Edith A. Miller
Stripes are a big hit this season, so if you're looking to pick up on this trend, we suggest you take a look at Edith A. Miller's collection. Offering a sweet selection of short and long sleeve tees, mini skirts, and maxi dresses, all of their goods are completely American made. From the cotton grown in North and South Carolina, to the construction in a rural Pennsylvania factory that's over 100 years old, Edith A. Miller is truly 100 percent American. The first collection was picked up by Steven Alan, a multi-brand boutique which also carries it's own collection of American made shirtings.
6. Lola Ehrlich of Lola Hats
With a clear knack for millinery, Lola Ehrlich has been designing sell-out hats for celebrities, runway shows, and hat-loving fashionistas for well over twenty years. Based in the Bushwick neighborhood of Brooklyn, all of her head pieces are made by hand in her studio.
This season, for her John line of men's hats, she created a group of fedoras stitched out of newspaper. Using traditional millinery techniques, and replacing raffia braids for strips of newspaper, she has produced sustainable and surprisingly durable fashion head pieces. For spring/summer 2012, the designer is collaborating with graffiti artist, Gabriel Decker, to paint the newspaper hants. Like lithographs, the hats are numbered and the wearer can visit their website to see the inspiration for each hat and see how it was made.
Considering all aspects of the product, each frame is packaged in a corrugated box. Inside is also an envelope, encouraging customers to send their old frames to One Sight, an organization that sends opthamologists to Africa and Southeast Asia to provide eye care to people who otherwise would have no access to a doctor. The donated frames are given to people whose eyes most closely match their vision. Recognizing that their product is not biodegradable, Modo has instead created a product that can not only be recycled, but also be part of a unique story.
photo by: Style.com
5. Edith A. Miller
Stripes are a big hit this season, so if you're looking to pick up on this trend, we suggest you take a look at Edith A. Miller's collection. Offering a sweet selection of short and long sleeve tees, mini skirts, and maxi dresses, all of their goods are completely American made. From the cotton grown in North and South Carolina, to the construction in a rural Pennsylvania factory that's over 100 years old, Edith A. Miller is truly 100 percent American. The first collection was picked up by Steven Alan, a multi-brand boutique which also carries it's own collection of American made shirtings.
photo via: This One Hat
6. Lola Ehrlich of Lola Hats
With a clear knack for millinery, Lola Ehrlich has been designing sell-out hats for celebrities, runway shows, and hat-loving fashionistas for well over twenty years. Based in the Bushwick neighborhood of Brooklyn, all of her head pieces are made by hand in her studio.
This season, for her John line of men's hats, she created a group of fedoras stitched out of newspaper. Using traditional millinery techniques, and replacing raffia braids for strips of newspaper, she has produced sustainable and surprisingly durable fashion head pieces. For spring/summer 2012, the designer is collaborating with graffiti artist, Gabriel Decker, to paint the newspaper hants. Like lithographs, the hats are numbered and the wearer can visit their website to see the inspiration for each hat and see how it was made.
photo via: Phillip Angert
Levi’s latest concept boutique "Made Here," launched on Boston’s Newbury Street offers a finely-edited assortment of high-end and limited edition of Levi’s goods, including the latest items from collaborative projects with outside partners and exact historic replicas from the Levi's Vintage Clothing collection. "Made Here," also offers a selection of hand-made crafts and apparel developed in the USA by emerging artists. The line includes both Levi's and non-Levi's products, all made in the entrepreneurial spirt of Levi Strauss, himself.
Some of the craftsmen include Schott Apparel, Upstate, Farm Tactic Bags, Marlin Spike, and Belts by Austin Jeffers. NYC's Meatpacking location will also offer a "Hand Made" shop, where all the products will be sewn and crafted on site. A symbol of American fashion, Levi's is bringing back the definition of classic American craftsmanship.
photo via: Dedegumo
8. Dedegumo
Dedegumo watches are handmade by skilled artisans using craftsmanship passed down through the generations by the craftsmen of Kyoto, Japan. Applying traditional techniques to modern designs, Dedegumo offers one of a kind timepieces that is both culturally and fashionably modern.
9. Task
Launched in 2009, Brooklyn-based boutique, Task, is another lifestyle shop carrying a wide range of well-designed goods. Everything from hand-woven Turkish hamam towels, hand-woven bags made in the rural villages of Laos, to jewelry made by local Brooklyn-based designers, Task is the perfect place to shop and find a special gift for a loved one, (or for yourself!). Craftsmanship is highly regarded here at this boutique, and the owner goes long distances to find incredibly unique pieces from all over the world. We guarantee that each product here is made with love and care.
Launched in 2009, Brooklyn-based boutique, Task, is another lifestyle shop carrying a wide range of well-designed goods. Everything from hand-woven Turkish hamam towels, hand-woven bags made in the rural villages of Laos, to jewelry made by local Brooklyn-based designers, Task is the perfect place to shop and find a special gift for a loved one, (or for yourself!). Craftsmanship is highly regarded here at this boutique, and the owner goes long distances to find incredibly unique pieces from all over the world. We guarantee that each product here is made with love and care.
April 25, 2011
Wedding Crazed!
Spring is in the air (finally!) and wedding season is upon us! Since we have discussed traditions in earlier posts, and with the royal wedding only days away, we thought it would be the perfect time to blog about every girl's dream day.
photo via springwise.com
Today, as economic recovery provokes divorce rates and “the bigger, the better attitude” defies our current society, the pressure to have the “perfect” ceremony is increasingly overwhelming. Is it really about declaring our true love for another or simply an extravagant performance (with a questionable ending) for the world to see? Have we lost all meaningful tradition as couples engage in this sacred ritual at off-price retailers or even worse, fast food restaurants like McDonald's? Or, is this merely the onward direction forward for traditional occasions as everyday societal standards begin to disappear?
photo via style.com
The wedding craze is EVERYWHERE, from websites to blogs, wedding expos, reality shows, movies, and of course, fashion. No matter where we look we just can’t seem to get enough of this wedding fever. Bridal fashion week has gone international hitting such cities as New York, Las Vegas, Barcelona, Auckland, and even Jaipur, India, to name a few. We’ve seen it on the runway countless times, most recently with Dolce & Gabbana’s Spring/Summer 2011 collection of all-white delicates purely referencing contemporary bridal lingerie.
photo via LA Times
photo via projectwedding.com
According to a survey from David’s Bridal in 2009, 50% of brides prioritized to spend less than $800 on a dress and 54% said a designer dress was unimportant to them. If a bride can look stunning on her big day at a lower price why not? On this note, another huge trend hitting brides-to-be is the DIY ceremony. Whether it’s due to the idea of the cost-effective wedding or simply more access via the internet, brides can personalize everything from their centerpieces to invitations, food, even their dresses by reworking vintage gowns. Maybe we can have it all, tradition and at a decent price.
On another note, who isn’t following everything to do with the royal wedding? Kate Middleton’s fairy tale is about to come true with the big day booked for April 29th. What's the most important thing about any girl’s day? The dress of course! Minute by minute reports have kept us in suspense about who the mysterious designer is. Princess Diana’s, Queen Victoria’s, and Carolyn Kennedy’s dresses have all been marked in fashion history as will the soon to be royal bride's gown.
photo via MBF Trend Consulting
So what does all this mean? Are increased divorce rates leading us to have two or more of these “fairy tales?” Or, is there more pressure on having our dream wedding come true with more access to advice, resources, and DIY projects? Either way, this one moment in time brings lightness and balance to the chaos of our everyday lives. It is a time to declare our love and trust in another, by taking a step back from our hectic daily routines and enjoying the company of loved ones. Is all the wedding craze worth such a hefty, exhausting, price, both monetarily and physically, for such unforgettable memories? Two words, I DO.
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