
May 29, 2008
Mary Ping (New York)

Stine Goya (Copenhagen)

By Malene Birger (Copenhagen)

Baum und Pferdgarten (Copenhagen)

Cheap Monday (Stockholm)

The brand started as an in-house line for Weekday, a Stockholm shop that had morphed from vintage boutique to high-end fashion emporium. Designer Örjan Andersson had the idea for cheap, fashionable jeans, and starting in 2005, the brand's skull-logo jeans spread like wildfire around the world. Weekday's latest venture is a dressier line called Kostym, a slightly more expensive brand featuring high-end detailing on Chinese-made slim, classic blazers, trousers, bomber jackets, and yes, jumper dresses that work equally well at the office or onstage at a rock show. What's next? A world takeover is most likely in the works: H&M has lately bought a 60% stake in the company.
Whyred (Stockholm)

If designers Roland Hjort, Lena Patriksson, and Jonas Clason have Swedish fashion down to a formula, there's a reason for that -- the three met as colleagues at H&M. They launched their men's line in 1999 and the women's line the following year, and have since grown Whyred into a global brand complete with eyewear line, art collaborations, and sales in 230 stores around the world, including three stores of their own in Stockholm.
Camilla Norrback (Stockholm)

Fifth Avenue Shoe Repair (Stockholm)

Mongrels in Common (Berlin)

Boessert/Schorn (Berlin)

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